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More than ever, it is important here to focus on providing value for your visitors and creating content that people will want to read. So that means not trying to sell anything and not just trying to rank with generic content. It means thinking about the long term by building that trust and that loyalty. That means thinking about what your visitors take from the content and making sure that each time they read anything you publish, they come away feeling inspired or entertained and with lots of good ideas and/or useful information that they can employ.
You have to find new angles and interesting ideas and make sure that your audience are consistently excited to see what comes next. If you can manage that, then you’ll steadily build an audience that relies on your content.
Now you need to promote that blog like you would any other. That means building links, posting to social media and ideally building a mailing list as well. Build that following on the strength of the content and make sure you have a strong brand to push it.
Now you have two options:
1. Suddenly introduce a pay wall so that all your content is off-limits and they have to pay to access it.
2. Gradually create your pay wall and fill it with more and more enticing content – using your other content to promote the paid content. This is the easier (and recommended) of the two methods.
You can also use other things to entice your readers – which might mean offering an ebook, offering a community (in fact this is very important) or even introducing some kind of ‘software as a service’.
- File Size:17,152 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2016 Ebooks Master Resale Rights