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Introduction
Launching a product is exciting, and the feeling of excitement never really goes away, even when you’ve launched dozens of products. That feeling of anticipation and anxiousness… there’s nothing quite like it. Of course, it’s also incredibly disappointing when you work hard on a launch and it fizzles out quickly. You’ve spent unbelievable amounts of time and money preparing your product for launch, setting up JVs, finding affiliates, and more… and then… nothing. Or maybe just a tiny trickle of sales comes in for a while before it completely dies.
So, what happens that causes some products to explode onto the market, and others to drift away into oblivion?
It could be one (or many) factors, such as the product itself, the sales copy, the launch process, the price, the marketing… there are just so many possibilities.
In this guide, we are going to look at some of the best ways to make sure your next product launch has the best possible chance of success, and makes the most money possible.
You’ll learn about how to find JV partners and affiliates, how to generate pre-launch buzz, setting up an effective sales funnel, the most effective ways to use OTOs, and much more.
So, let’s begin!
Getting Started – Pre-Launch
A successful product launch may be comprised of many different elements, but there are a few things that all of them have in common.
1. A great sales page with killer copy that captures attention. 2. An automated payment process. 3. A pre-launch process that includes a mailing list and partners. 4. And, of course, a great product!
These are just a few of the elements that work together like the parts of a well-oiled machine to create a wildly successful product launch. Each element must work together in perfect synchrony for a product to have the best possible chance at success.
Let’s look at the different major elements that make up a successful product launch.
The Product
The first step is to create a killer product that people will really get excited about. It can’t be some generic PLR offer you slap up with a few cosmetic changes. You can use PLR as a base for your offer, but you must offer a unique spin on it or you won’t find many people willing to promote it.
See, the average marketer can buy a PLR package themselves and slap it up in no time and keep all the money for themselves, so why would they promote yours as an affiliate?
If you want a truly successful launch, you need to concentrate on making a product that offers a ton of value and is unlike anything else currently on the market. Not only are there thousands of PLR products affiliates can promote, but there are thousands of semi-unique products as well. If you want to get affiliates to promote you, you need something more.
Instead of introducing a simple eBook, add additional elements such as supplemental reports and guides, audio, video, software, or other elements that help support your product.
Concentrate first on creating a product that offers massive value and a large degree of uniqueness, and you’ll have a much better chance at success.
The Sales Page
A great sales page isn’t about flashy graphics. In fact, those over-thetop graphics can sometimes impact sales in a negative way. It’s always a good idea to create multiple versions of your sales page so that you can test them to see which one yields the best results. You can either test manually, or use A/B split-testing with a software package to make things easier and automate the process.
Believe it or not, the tiniest differences on a sales page can make a huge difference in conversions. And the tiniest change in conversions can make a huge difference in income.
Look at it this way:
Let’s say you make $20 per sale, on average. If you have a conversion rate of 2%, every 1,000 visitors would make you $400. But if you have a conversion rate of 3%, you’d make $600. That’s 50% more income from an increase of just one additional percent in conversion rate!
Because of this, you obviously want to have the highest conversion rate possible, and the only way to make sure you’re getting the best conversions possible is to test variations in the sales page.
So… what exactly should you test?
You’d be surprised which elements can have a huge impact on conversions. Simply changing the color or size of the headline, the call to action, and of course, the copy itself can all have a big impact on your ability to convert visitors into customers.
Therefore, it’s important to test and track changes, and that’s not easy to do without a split-testing software package. To do this kind of testing manually would require a very large amount of traffic and a lot of careful attention to make sure you change the page when necessary.
For example, you may want to send 1,000 unique visitors to each unique version of a page and see how many sales you get during that time. You will need to watch your traffic statistics carefully so you can change the page as close to 1,000 visitors as possible to get the most accurate results.
If you’re testing 10 variations, you’ll need at least 10,000 unique visitors, and you’ll need to change the page manually each time, which is a whole lot of time spent watching your stats closely.
It’s a much better idea to use a product like Split Test Monkey to track variations. Instead of changing pages manually, you can simply add variations to the program and let it deliver variations randomly and track results.
- License: Private Label Rights
- Category:Ebooks
- Tags:2017 Ebooks Private Label Rights