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Your squeeze page should also have enough of a description of what you are offering so that visitors have a clear understanding of what to expect once they become an active subscriber, and you never want to offer something that you can't deliver.
Golden rule #1: Offer them something and OVER-deliver. If you under deliver, you've lost any opportunity you had to turn that subscriber into a life-long customer.
You should also highlight your opt-in box using bold text, images (including arrows that point to the opt-in form), or highlighted text instructing visitors to fill out their name and email address.
Don't overlook the importance of a privacy policy. There are many people who are skeptical about entering in their name and email address, because they are concerned over receiving unsolicited email, or in having their personal details shared with unauthorized parties.
Your privacy policy just needs to be basic. As long as it clearly describes exactly how you intend to use a subscriber's information, you're set to go.
Implementing a privacy policy is one of the building blocks needed to develop a relationship with your subscriber base.
From the moment they land on your squeeze page, you want them to recognize your brand as a credible and trusted source for quality information, and as one that will do everything possible to protect their information and value their subscription.
- File Size:8,357 KB
- License: Private Label Rights
- Category:Ebooks
- Tags:2011 Ebooks Private Label Rights