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This is really the heart of the entire operation of getting your business listed on Google now. Many have suggested that you refrain from setting up a Google+ Business page; we recommend jumping in head-first.
Creating your business page right now offers a multitude of benefits, both right now and in the future. It also may cause you a little bit of extra work down the road.
First, the bad news: Google will eventually merge Local Google+ and Google+ Business pages. It is a fact; Google has made it very clear that the two possible Google business listings available right now will merge.
If you create a Google+ Business page right now and already have a Google Places listing (since named Local Google+), Google at some point in the near future will merge them.
Nobody knows yet how that process will look.
We suspect that Google will do its best to reduce the risk of ticking off 80 million+ users in one fell-swoop; they will automate this process as much as possible and merge the two together in a way that you, as a business owner, have to do as little “re-work” as possible.
However, Google has made boneheaded moves in the past and there is a chance that they will mess this up, too.
On the other hand, if you set up a Google+ Business page right away, you will begin to see increased traffic to your main web site right away.
The benefits of setting up a Google+ Business page far outweigh the risk, in our opinion.
For example, Google+ pages of all varieties are getting indexed in the search engines. And why wouldn’t they? Google wants to index everything nowadays and there is clear evidence that it is doing to for Google+ Business pages as well as personal Google+ pages.
Therefore, it behooves you to fill out your personal Google+ page as well as to set up a Google+ Business page.
Furthermore, for the time being, you have one more place to get your business listed in a search engine-friendly way.
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