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New Internet Talk Radio Shows and Podcasts are popping up daily. Anyone with an interest can now start their own radio show online – sharing their voice. It may sound intimidating, but Talk Radio is really nothing more than creating a blog or website – but with audio rather than the written word.
So, how can you take advantage of this medium to promote your business? Simple. Most talk shows are looking for expert guests. If you have something to share and you’d like to be interviewed, you could ask to be a guest on their shows.
To find online radio shows, search google for “online radio” “internet talk radio” or “podcast” with your topic to find shows that might be a good fit. For instance, if you are an expert in Parenting, you might search for “mom online radio” or “baby internet radio” for shows in your niche.
Once you’ve found shows that are a good fit, listen to a few of their audios. While you listen, take notes about the show and determine if it is truly a good fit. If so, look on that site for a link that says “Be a Guest” or “Come on our Show”. Click it and send them a note. Be sure to mention your thoughts after listening to their show so they know you actually listened, and point them to your website so they can learn more about you. I recommend publishing audio clips from other interviews on a media page on your website. A host will realize that you have experience doing interviews and be more open to asking you on her show.
When you are contacted for an interview, remember to make things as easy as possible on your guest. Offer to send a copy of your book if you have one. Send the host sample questions to use to interview you. And, be flexible.
Once you’ve been interviewed, be sure to thank your host. Sending a thank you note or gift doesn’t hurt. Also, tell your newsletter subscribers to go to the radio station to listen to the interview. One good turn deserves another and, if you are gracious and helpful, that host will certainly call you back.
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