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Now that you know how to create coupons for offline marketing, let’s talk about where you can advertise your coupons offline.
The most important thing to remember about advertising either online or offline is you need to advertise to your target market. So, when looking for places to advertise your offline coupon, only advertise in places that you target market looks in.
If you are advertising your coupon on car detailing, you don’t want to advertise it in the personal ads section of your newspaper, you want to advertise it the Auto section of your paper.
If you are advertising your ebook on how to make money, you don’t want to advertise it in a magazine about remodeling. You’d want to find a magazine that was geared towards opportunity seekers, or home based business enthusiasts.
Finding targeted advertising is much easier offline than online in my opinion. It’s not instantaneous like online advertising, but I think you can reach your market with it much better.
The best places to advertise offline are in print publications. Putting a coupon in a print publication is one of the best ways to spend your offline advertising dollars. Find a print publication that fits your target market, place your coupon ad in that publication, and I am sure you will be pleased with the results.
Another way I have used print coupons is by mailing them to my mailing list. Let me explain exactly how I do this.
Online I have a customer mailing list. When they buy something from me, they supply their mailing address. Instead of emailing them my offer, I simply make the coupons like I did in the video above, print them out and mail the coupons to their home address.
Now I DO NOT suggest that you just send one little coupon out in an envelope. That’s a waste of advertising space. You could also make a full-page ad for other things you are offering. Print it out and also include it in the envelope with their coupon.
I’ve been doing this exact same thing since 1998, and believe me if it didn’t make me a lot of money, I wouldn’t waste my time.
Again, these are just a few ways you can offer your coupons offline. I’m sure you’ll get more and more ideas once you start using your coupons offline.
Creating coupons for your online promotions will take a little bit of technical skills, but don’t let that scare you. To do the basics (which is all most people need) won’t take much at all.
In the next section I am going to give you two places you can advertise your coupons online right now for free. I first want to cover some other ways you can advertise your coupons online first.
You can place an image of your coupon on your site, and let people know that by purchasing today or for the next X amount of days, they will get a discount. When they click on the coupon, they are taken to your special discount page where they can purchase what you are offering at the special coupon price.
(If you need someone to design an eye catching coupon for you, I suggest you contact my friend, Dima at nitrocovers@hotmail. Dima owns NitroCovers and is an EXCEPTIONAL graphics designed. He also charges about 70% less than what most designers charge. He can make a GORGEOUS coupon that will catch the attention of all your visitors. Just tell him Liz Tomey sent you.)
Advertise your coupon in your email signature line or signature line you use in forums.
Now this is a top secret advertising technique that is getting ready to storm the Internet. Say goodbye to expensive pay-per-click services. You can now advertise in laser targeted information products by going to ViralEbookAds
This site will allow you to pick your target market from a list that they have. Find a product that matches your target market, place your coupon in that product and you will have unlimited lifetime exposure to your target market. How does it work? Well, you can visit ViralEbookAds, and see, but it’s really simple.
Different information products are developed at this site on several different topics. Webmasters and ezine owners give away or sell these products to people who are interested in these topics. Inside the products are ads that are viewed by everyone who downloads and uses/reads the products. Therefore the ads inside are being seen by 1000’s of different people who are interested in that topic.
Can you find advertising that is that laser targeted anywhere else online? Yes, but not at the low prices ViralEbookAds charges!
I know I just got done “bashing” pay per click advertising, but if you are really good at it, you can make a lot of money from using it. I have used pay per click advertising to advertise my coupons, and I’ve done better advertising them than anything else I have advertised. However, I didn’t get the HUGE results I expected. Again, if you really know how to use pay per click advertising well, I recommend using it to advertise your coupons. If not, then I suggest staying away from it.
While compiling this course, a man named Craig Axiaq contacted me. I knew that using coupons was a very powerful technique, but new that I would really open people’s eyes with this course.
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