Marketing With Content Personal Use Ebook

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By now, you should be able to see the vast benefits that content marketing can bring to your business plan. What you need now is the what and the how to move forward with your marketing plan. First, let’s explore the different types of content that will bring you the best results.

Articles

One of the first things that should be included in your businessmarketing plan is high quality, informative articles. These articles are what your target market is looking for. Articles give your niche audience a taste of what you know, leaving them wanting more.

Just like fishermen use bait on their hooks to catch fish you will use articles to catch visitors. The bait they use depends on what kind of fish they’re looking to catch on that day. The fish they want to catch are looking for certain types of morsels to nibble on, so the fisherman provides them with that taste.

When the fish takes a bite of the bait, the fisherman sets the hook and reels in the fish to the fisherman’s hands. Without the bait, the fish never would have jumped onto the boat and into the waiting fisherman’s hands. Well, maybe on an extreme rare occasion, but for the most part, the fisherman has to work hard to get the fish to come.

Articles are pretty much your bait. You plant your articles in various spots throughout the Internet to tempt Internet surfers to find them. Once they find them, they view the article to see what information you’re baiting them with.

If the content is good, then you set the hook with your website link that’s provided within the article, and they get reeled into your website where you can then sell them on your products or services.

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