Marketing With Aweber Made Simple Resale Rights Ebook

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Introduction:

There was a time where if someone wanted to do business with you they had to try to get your attention through direct mail, telemarketing or face-to-face.

The problem? Most of the time these marketing methods were completely unsolicited – they were “push,” as marketers pushed information to consumers. As a result, we often refer to these solicitations in a negative way and respond angrily. We use terms like:

'Junk Mail'
‘Harassment’
'Snake Oil’

So how is email marketing different?

The major difference between email marketing and the other marketing methods is that people opt-in – or choose – to receive your marketing message. This is GOLDEN. It’s like an open-door invitation to share your information and expertise with your customers. That, my friend, is something you just can't pay for.

Convinced it's time to pay attention to email marketing? Then let’s talk about where to start. In this report you're going to learn everything you need to know about starting your first email list with one of the most popular and best email software programs on the internet: Aweber.

In this report we'll cover:

1. What Is an Email List?
2. How Do You Get Subscribers?
3. Why Build an Email List?
4. Why Use Aweber For Email Marketing?
5. HTML or Text Messages or Both?
6. How to Set up Your List & Opt-in Form in Aweber
7. How to Set Up an Autoresponder in Aweber
8. How to Send a Broadcast in Aweber
9. How to Set up a Blog Broadcast in Aweber
10. Finding Targeted and Interested Subscribers
11. The Rules & Laws Around Collecting Email Addresses
12. Email Marketing Statistics
13. Show Me The Money - How to Make Money With Your Email List

Recommendation: You’ll get the greatest value from this report if you follow along in real time as we discuss these topics. Even better -- you can sign up for a trial that gives you Aweber access for 30 days for only $1. Grab that and learn as you go here:

https://www.aweber.com

Just click 'order' and you'll see this:

All signed up and ready to go? Great! Let’s get started.

What Is Email Marketing?

We've touched a little on the concept of email marketing and how it can be a highly effective way to build your business. Now let’s dig a little deeper into the concept of what email marketing is.

Let's start with some definitions:

Email List: An email list is simply a collection of email addresses. Most marketers will also collect the person's first name with the email address so that the email can be personalized through automation software. ie. Instead of just saying “Hi”, you can say “Hi, Tom!” in the emails. It's also possible to collect information such as location or phone numbers so you can further segment your list and market to them based on certain criteria.

Opt-In Form/Squeeze Page: An opt-in form or squeeze page is an online form where visitors to your website or blog fill in their contact information to join your email list. With services like Aweber, that information is automatically added to your email list with no action on your part – automation is great!

Subscriber: Someone who has joined your email list, typically by filling out an opt-in form. They are now part of your “list,” and you can contact them via email with offers, information, updates, and more.

Email Service Provider (ESP): A company that provides the email software you can use to send out emails. In this report we're talking about Aweber, a top-ranked online ESP.

Autoresponder: A list of email messages that goes out in sequence, automatically. For autoresponders, it doesn't matter how many people sign up to your list or when they sign up. They'll get message #1 automatically, then message #2 a set time later, message #3 a set time later again, etc. It's a great way to automate parts of your business.

Broadcast: A broadcast email goes out at a specific date and time. It's different from an autoresponder as it's a one-time deal. Everyone on your list receives this broadcast message at the same time, regardless of when they joined your list. These are often used for sales notifications, special offers, time-sensitive announcements, and the like.

Like any specialty, email marketing has its own vocabulary. Knowing the basic terms will help you understand what people are talking about – including in this report!

How Do You Get Email Subscribers?

Having a “list” with a fantastic series of autoresponders and broadcasts that you update regularly is great, but if there’s no one on your list, you’re not going to be making many sales. You need to build your list – and list-building is a specialty in and of itself.

Ultimately email marketing is a way to market your product or service through email. You can build your email list in a number of ways. Here are just a few:

-Opt-In Forms. The most common way to build a list is by placing an opt-in form on a website or sales page and having people fill it out. Whenever someone visits your blog or website, there should be a clear place for them to subscribe to receive more information from you.

-Customer Lists. Many shopping carts, such as eJunkie and 1ShoppingCart, have automatic processes for adding purchasers to your email contact list. This is something you’ll definitely want to integrate, because customers are already a step above mere “prospects.” By buying something from you – even a purchase of $10 or less – they’ve proven that they want what you’re offering, they know how to purchase on the internet and are comfortable doing so, and they have money to spend.

-Forwards. At the bottom of every email you send, Aweber has an option for others to subscribe. You can add a PS or signature line that says, “Did you like this email? Forward it to a friend!” Then when that friend receives your email from someone they know and trust, they can directly subscribe to your list by clicking on the enclosed link. Just another reason to love Aweber!

-Buying Lists. It is possible to buy email lists from others. Even though this sounds like a great shortcut, I recommend against this practice, particularly when you’re just starting out. Many times, lists are extremely expensive, the names and contact information are outdated, the people aren’t targeted to what you’re offering, and they may see contact from you as spam. You’re much better off doing things with a little elbow grease and creating your own list from scratch of people who know, like, and trust you.

Getting people on your email list may seem difficult in the beginning. There are strategies for making it more compelling for people to give you their email address, such as by providing an opt-in bonus of some sort. We'll talk more about getting targeted and interested subscribers further in this report. For now it's important that you understand you need to offer high value to potential subscribers.

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