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One way that you can make money with your iPhone applications is to use ads. Instead of selling your applications, you can give them away as free downloads. You can incorporate ads with the application and set up accounts for those who want to sponsor the app and they can then pay you a flat fee for advertising their product or service or they can pay you “per download”.
In order to get the ads for your application, you can look for them on sites like Clickbank which is a site for affiliate marketers. At Clickbank you can look for companies that are looking for affiliates which is often easier than looking for companies that have an affiliate program. Affiliate programs give you a percentage of the profits every time someone clicks onto their site and buys something, or in some cases just clicks on the site. When you work as an affiliate, you get paid each time the ad is used, not with each download.
You can even make up apps for the iPhone that work off of the product or service that the company offers. In such a case, you should create the app and then ask the company for advertising. Chances are that they will agree to this proposal. This is a bit more involved than just going on Clickbank and being an affiliate but often nets you more cash. Companies will want to know what type of application you are distributing and how so you should have a business plan ready for any company you contact so that they will understand what they will be getting for their money. It is important that you understand who the target market is for your advertising campaign and both your application and the company that you are advertising for should have the same target market.
For example, if you are advertising a product that has a target market of women, you do not want to have it on an application that gives you all of the football scores. While many women like football, the target market of football advertising is men. You can tell just by watching a football game on television and seeing the ads. The ads are therefore only effective when they hit the target market.
One way to get advertisers for your iPhone application is to go to social networks such as Facebook and MySpace. Many of them have people in the arts that are looking to get the word out about their band, art, music or acting abilities. You can contact them directly to see if they are interested in being part of your application. Many applications also feature music and art from unknown artists.
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