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Honing In On Your Subject

One of the most important rules of eBook writing is focusing solely on the subject at hand. If you had purchased an information product about how to avoid a divorce, you would not expect to see a recipe for children's play dough to pop up in the text, now would you? Of course not! The people who will be buying your eBook do not want to waste their time on information that is irrelevant to the topic. They paid their money to read about one thing! They are looking for solutions to their problem or an answer to the question that's been bugging them - and they want these solutions and answers as fast as possible!

You Absolutely Must Be Specific With Your Subject

The more specific the subject is, the easier it is going to be for you to sit down and write about the topics that people are desperate to know more about. A precise topic is also going to lead more people to you when the time comes for you to market your eBook. Your intended audience will find you on the internet by doing a search for a keyword or a keyword phrase which, to them, is relevant to the topic. If someone was searching for information on candle making, for example, they would go to a search engine and type in -

"How to make candles" which is a very specific search term that will bring back the kind of results they are looking for.

If that person typed in the search term "crafts" they might eventually find some instructions on how to make candles, but these instructions would be mixed in with a whole lot of other instructions for soap making, beading, decoupage, tole painting, and a host of others! They chose a search term that is much too broad, and would probably stop their search in disgust after a page or two of results if they had not found what they were looking for.

It's a heady feeling to take an idea that was born in your head and create an information product out of it without the kinds of restrictions and rules that you would have to abide by if you were writing a book for submission to a publishing company. Writing your own products gives you a sense of freedom and creativity like no other I know of.

Quality Is Key

I often feel as someone who has produced many information products as if I better understand how the people who created some of my favorite music must react the first time they hear one of their songs on the radio. The sight of my very first information product, complete with illustrations and a bright, colorful cover almost brought me to tears! To see the results of my work as a finished product, and to know that my words were going to help someone else made me want to get started on another project right away!

But as eBook writers, you and I have a responsibility to our customers. They are going to be paying out their hard earned money in the hopes of getting some answers, so you want them to feel satisfied with what they received for their money.

This means that we have to create a high quality product, or all our work will have been for nothing. Whenever I develop an information product, I want the people who purchase it to feel as if they got some information that they couldn't have obtained anywhere else -information that is different from what they have seen before, and that may well have the potential to alter their lives for the better.

When you make use of public domain material, the chances are quite good that the information your customers will be eagerly reading IS information that they have been una ble to find anywhere else. I'm sure you have heard of the term "wisdom of the ages".

Some of these older public domain books and articles contain timeless information that is still perfectly fresh and useful in today's world. Often, the older the information, the better, as changing times and ways of accomplishing things have managed to allow some of the old fashioned, tried and true ways of life and lore to fall by the wayside.

So, it's sufficient to say that you want your eBook to be thoroughly researched and a valuable resource for anyone who reads it. You might not think it is necessary to research public domain material. Some information product authors do, and some don't. I am one of the ones that does research anything I pull from the depths of public domain, and here's why.

The Power Of Research

I want to make sure that the author of the public domain material I am using had ideas that go along with the general thinking of the public today, or that are not so far off base that instead of being thought of as helpful tips, they are thought of as an oddity, or something nostalgic, as in "from the olden days".\

It's got to seem fresh, even if it is old. There are ways you can put a modern spin on some information, which will "freshen it up" quite a bit, but other information needs to be carefully considered.

Here is an example for you to think about. Suppose I decided to do an information product on household tips. I'm moving right along, compiling the home economics information I am finding in the various government publications from the 30s, 40s, and 50s. It's an enjoyable task as the subject interests me, and I am actually learning some things as I work. I run across a paragraph about the care of furniture.

Now, you know that furniture back in those days was pretty much all made of solid wood. Mahogany, rosewood, oak... good, REAL woods, not like our particle board and laminate creations of today! So when I read the sentence about oiling furniture, I pause to reflect on it.

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