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The power of stories is like an invisible tapestry that shapes the world we live in. Not all stories are as large and sweeping as the story of western civilization and religion.
But there’s a great story behind every great cultural movement, every trend and fashion, and even every Internet meme and viral video.
In short, people love stories. And if a story can change the course of a nation, if it can turn the tide of history, then it can surely open an email.
Think back to the last time you were spellbound by something you read, or heard, or saw. Seriously, take a moment to think about it. At that moment, the force which captivated you was the force of a story. Great artists, politicians and leaders are all people who have mastered the art of the story. And so are great marketers.
As I say, not every story is a sweeping epic. But even the small stories have the power to command. That’s why our society is hooked on celebrity gossip. It’s why we listen to rags-to-riches stories, even when we know there’s a marketing pitch coming.
And so I tell you, that if you have something to say in an email, and you want people to read it, then you need to learn to tell a story.
And you don’t need to be a great writer or artist to use the power of stories in your marketing. Because there’s a secret about stories that you need to know. It’s not your knowledge of words and language that makes the story compelling. It’s the story itself. A good story, told badly, will still captivate. A bad story told with the greatest artistry in the world will disappoint and annoy. To get people to listen to your marketing message, you just need to find the compelling story.
- License: Private Label Rights
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- Tags:2016 Ebooks Private Label Rights