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Chapter VI: Shocking Local Marketing Case Studies
Case Study #1: Hue & Cry
Hue and cry Inc. is a family company; it sells security and life safety products and services in Northern California and Southern Oregon. They needed more traffic to their website to generate more sales leads to support their business mission.
After analyzing the competitive landscape, they published a blog and posted original content on that blog twice in a week. The Blog was optimized for organic search engine rankings. Top search engine rankings and high quality content brought more website traffic. Their website traffic increased 31% and their blog accounts got more than half of all the website traffic.
Case Study #2: Georgia Roofs
Georgia Roofing & Repair, Inc. is a local Atlanta Residential & Commercial Roofing & Interior Construction Company. The Company was facing some troubles and wanted a new way to reach their customers. They used Search Engine Optimization and Search Engine Marketing to target their prospects in the client’s area.
They also implemented a contact and tracking system to convert their online traffic into paying customers. As result they got 200 new leads in the first month and their average conversion rate was 50%. They doubled their business productivity within the first month.
Case Study #3: On Time Air Conditioning & Heating, Inc.
On Time Air Conditioning & Heating, Inc. is a local HVAC company. Kristi started this business so that she could take care of customers and their comfort.
The company decided to use local marketing on the web to increase their overall leads, new customers and sales by leveraging the number of online searchers looking for their products and services.
They used Local SEO, Local PPC (Google AdWords), and Marketing Consulting services for their company. As a result, the Company was able to increase their ROI by 454% in the first 2 ½ months of their online marketing activities.
Case Study #4: Platinum Realty Network
Platinum Realty Network is a full service Concierge Style Real Estate Brokerage licensed in Arizona. It focuses on making real estate transactions painless and stress-free for clients.
The Company decided to use Local Marketing on the web to increase traffic and generate leads.
They wanted to improve their PPC Advertising. Their PPC campaigns were not performing as they originally had hoped. The leads coming through these campaigns were very expensive.
The Company used Local PPC, List Building and Marketing Consulting to improve their traffic and drive down their cost per lead.
This Real Estate Firm increased their Overall Lead Generation by 79% with a Targeted PPC Campaign in a Market that Some Were Calling ‘Dead’.
Case Study #5: Lights for less
This Company worked for several local home and furniture companies. After some years they ramped up an online marketing solution for ‘Lights for Less’ – a discount lighting store.
They launched a brand new domain name and website, optimized it for the search engines and provided an ongoing strategy for online marketing with a limited budget.
They’re a local retail shop in a small town in Ohio. They continued to make themselves visible to potential customers in Brunswick and surrounding areas.
Their direct traffic increased 15.89%, their search engine ranking increased 72.90%, and page views increased 141.44%.
Case Study #6: Black McCuskey Souers & Arbaugh
Black McCuskey has served their clients, the community and the legal profession as one of the leading law firms in the State of Ohio.
They wanted to increase their local traffic from search engines. They used extensive keyword research within all of their priority practice areas and then used the results of that information to optimize their CMS system.
Black McCuskey’s website traffic increased 50% after one year with a simple investment in research and optimization.
Case Study #7: Richter Orthodontics
Dr. David Richter wanted to launch his website and his goal was to draw in new patients by expanding his brand awareness in the Greeley community as well as the surrounding rural areas.
Richter Orthodontics needed to optimize their local listing to distinguish themselves from the crowd in their marketing niche. They optimized their website with unique title tags, Keyword Analysis and Meta descriptions to help out their potential customers. They also ran a strong link building campaign by submitting the domain to industry specific directories.
In just one month, new visitor traffic increased 12.91%, PPC Ads Attracted 221 Clicks & over 21,500 Impressions.
Case Study #8: Legends Training Centre
Legends Training Center has been operating a state-of-the-art facility that offers fitness programs including Gracie Barra Jiu Jitsu, Boxing, Kickboxing, Grappling, and Mixed Martial Arts. The problem was that their old traditional advertising campaigns were expensive and not delivering good results.
They used integrated online marketing strategies with search engine optimization, online advertising and campaigns for their local business and saw instant results.
Student enrollment grew with an “attract, convert and retain” online marketing automation strategy. This boosted the website’s exposure, and visits increased 835% in two months.
Case Study #9: Koala Outdoor Services
Koala Outdoor Services is a local company that provides commercial and residential landscaping services including maintenance free decks, fencing, grading, retaining walls, patios, and full landscape design services.
The Owner Amir Mazor wanted to grow his business but he wasn’t an expert in marketing and the return he was getting for his marketing efforts was too small.
He knew that he delivered the most value to his business when he was on-site delivering projects for his customers, so he wanted to focus on an online marketing strategy for his local business.
They created a website optimized with SEO to attract new visitors and used lead nurturing and campaign tracking to handle their website with an online survey. The survey collected testimonials from happy customers. And the website visitor traffic increased by 136% within three months and requests for fencing, decks and landscape work are now turning into leads on a daily basis.
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