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Local Biz Tips Plr Ebook

Local Biz Tips Plr Ebook
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Tip Number Eleven: Choose the right "front-end" service when approaching "cold" prospects

Now, if you only specialize in offering one type of service to local business owners this tip might be hard to pull off, but if you offer more than one service, you need to listen up!

Sometimes, we're our own "worst enemies." We decide which service to use as our "front-end service" based on what WE THINK will sell best. However, if you're not testing different offerings, you may be missing out on a whole lot of sales.

It's really best to let your prospects decide which service they'd like to be sold. Doing this will help to improve your conversions and your self-confidence at the same time.

It's impossible for me to tell you which of your services you should be offering on the "front-end," but here are some basic guidelines…

It's generally best to use one of your lower-priced offerings as your front-end service, especially when approaching "cold" prospects. It just makes sense, doesn't it? Since you don't have a strong relationship with the prospect, it's probably not wise to use your highest-ticket service on the front-end. There's too much risk for the business owner… YOU'RE STILL AN "UNKNOWN" TO THEM.

Another consideration is the time it will take to deliver the service in a "provable" fashion. Here's what I mean…

If your front-end offering is building a Google Places listing that ranks on "page one" for a particular term, it may take you 1-2 weeks (or more) to prove you have delivered the service to the client. This extended time-frame (even though it's completely reasonable) may cause your client to doubt your worth even if you've told them it may take that amount of time up front!

If you use a custom Facebook Fanpage as your front-end service, you should be able to finish the work and show your client the final results in just a few days time. This immediately helps to INCREASE the amount of trust they place in you and will help you sell other services to them over time.

So, if you have two services that are priced about the same, you may want to consider offering the service that can be delivered more quickly… just a thought.

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