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Pinterest has become widely known as one of the most effective marketing websites on the planet, and it’s completely free to use. Pinterest has a rabid user base, and posts are very easy to share, giving them a high potential to go viral.
The main thing you need to understand about Pinterest is that it’s vital to create posts that are interesting enough to be shared widely. Include interesting photos, ideally with writing on them to encourage sharing. These photos must reflect your content and relate well to your niche.
For example, if you’re offering a free booklet of fried chicken recipes, you could include a recipe for Thai-inspired fried chicken on your blog. Post a picture of your recipe, and be sure to put the URL of your blog on the image, as well as the title of your recipe. This will draw attention on Pinterest and encourage shares.
Then you can be sure to sprinkle your opt-in form in various places in order to capture as many signups as possible.
YouTube
YouTube is one of the highest traffic websites in the world, and audiences are captivated by the video format. It’s easy to use such a massive traffic source to gain more subscribers.
The best way to do this is to post interesting and informative videos in your niche and offer a link to your opt-in form within the video. This works best if you can send people directly to your main website instead of a sub-page, because people aren’t going to want to type in a long URL after seeing it in a video.
Be sure to include relevant tags in order to get the most possible traffic.
Craigslist
Craigslist is a source of traffic that a lot of people don’t think about, but if you use it correctly, it can be a goldmine of subscribers. You can either post in a niche-related area if there is one available, or post in the free stuff section to offer a copy of your free report.
Remember that the Craigslist community is notorious for reporting anything they see as a scam or that doesn’t fit into a category, so you may see your ads disappear sometimes. You can continue posting them, but be prepared to get banned if enough people keep reporting your ads.
The free section is really the most effective place to post ads, because you truly are offering something free. You’re less likely to get marked as spam if you’re offering a free report in the free section, however it definitely can still happen, so be prepared.
Contests & Giveaways
One fantastic way to get more subscribers is to offer contests. These can be for simple things like $10 gift cards, or even larger things that would be even more compelling.
Ideally, you want to offer prizes that work well for your niche. For example, if you’re in the knitting niche, offer free knitting patterns, or gift cards to craft stores. This will draw the right crowd.
Your contest is more likely to get a lot of subscribers if you can add a viral element, so consider using a system like PromoSimple to add a viral element that give people additional chances to win if they refer others or share your posts.
Conclusion
Building an email list has never been easier than it is right now. There is a seemingly endless supply of free traffic available for the taking if you know where to look, and turning it into subscribers is as simple as creating a compelling offer and a high converting squeeze page to present it.
Using the sources outlined in this guide, you can easily ramp up your subscriber base in no time. Just work a little each day implementing these methods, and before you know it, your email list will explode to a size you never even thought was possible.
Don’t forget that you can search for your own sources, as well. The more creative you get, the less competition you’ll have, because fewer people will be using your methods!
I wish you the best of luck growing your list. Check out the resources section for links that will help you even further.
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