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To choose your topic, you will want to evaluate your niche markets, see what other email marketers are offering, what your prospects are interested in and how you can offer useful information that is catered towards their requests.
You want to focus on markets with longevity so that you are setting up your lists for long term profitability.
Analyze the market that you are considering focusing on. Does it consist of people who are likely going to solve their problems quickly, leaving little reason to stay subscribed to your list? Is your market based on a passing fad, rather than stable trend?
Example: Creating a mailing list on a product that is likely going to be outdated or replaced with a new version in a short period of time such as the Xbox 360, or Wii.
While you could shift into another area of the gaming industry, odds are that people subscribing to your list for information on the Xbox 360 aren't going to stay subscribed for long, nor will you have an abundance of content to offer them over a long period of time.
However, a long term list building campaign would be a market such as the weight loss industry, where people are always going to struggle with their weight, and even those who temporarily lose weight may still feel they benefit from your information and guidance.
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