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Another way to generate leads virally is by using a Tell-A-Friend script.
I think you have to be careful not to let others abuse your Tell-A-Friend script because they can go spamming the Internet with it, but I think the best practice for using a Tell-A-Friend script is to have one on your download page for your freebie that you just giveaway.
It will say, “I’ll give you this extra bonus if you tell 5 friends about this,” or “10 friends about this.”
So, there will be a little form that they fill out and they’ll type in five different email addresses, for example, of their friends and when they hit submit it will send out a message to all their friends from them, which tells them to go and check out your squeeze page basically.
It’s really good traffic because they’re endorsing you, in a way.
They are friends of friends recommending you to other friends to your site, which is better than running an ad on some site where no one knows you, no authority is being transferred to you, or not trust is being transferred to you.
So you may be able to get really good leads by doing so.
Mike Filsaime, has a Tell-A-Friend script and there are other ones out there on the market that you can search for in Google by searching for Tell-A-Friend script.
I have a feeling those will also be on the rise in the future.
Those are one of those tactics that were used a lot years ago and you don’t see them as much anymore, but I think that they will emerge again, especially when people start using them in a way that makes the person who’s sending out the Tell-A-Friend script use their own email server to mail out the Tell-A-Friend invitation, that way they can avoid spam troubles altogether.
But the worse way to use a Tell-A-Friend script is if you’re telling people to send out one of their affiliate links and they’re an affiliate for you because then they may spam your site a lot because they’re trying to make money.
They may get excited, they might be spammers, or they might just get a little too excited and start sending it out to everybody and everyone they can find, thinking they’re going to make a million dollars overnight.
Integrated Cross-Promotions
The next way I want to talk about generating leads is using integrated cross-promotions.
I think Mark Joyner coined the term integrated marketing.
Well integrated cross-promotions are different kinds of cross promos that you have with your joint venture partners other than ad swaps, click banking, or anything like JV giveaways.
These are different because these are integrated into your marketing on autopilot, so you
to think about the different parts of your marketing systems that you can integrate some kind of joint venture link to.
For example, on your download page, you might have a banner that leads to one of your JV partner's squeeze pages and they have the same for you on their download page.
That would be an example of an integrated cross- promotion.
So instead of monetizing that part of your download page with an offer, what you'll do is do an integrated cross-promotion with one of your joint venture partners.
Another way is to cross promote your joint venture partner in your follow up series.
So in your email follow up series, maybe your fifth email in the follow up series will promote their squeeze page and their fifth email in their follow up series will promote your squeeze page.
Another way is through P.S.'s of your emails that you send out.
So when you're sending out an email to your list, you can make a deal with one of your joint venture partners to always promote their squeeze page in their P.S. and they have to do the same for you.
That's one way to do it.
Think about the power of integrated cross-promotion.
You're generating subscribers on autopilot by doing this.
You can add tons per day to your list or more, all on autopilot, by doing this a set of joint venture partners or with just one, but just think about this; let's say you have 10 joint venture partners and you're going to do integrated joint venture cross-promotions with your follow up series of emails.
Say all 10 of you in all 10 of your first follow up series emails, you all promote each other, well visitors would be flying all over the place and going onto your list if you do that.
Ezine Advertising
One of the easiest methods of building your own list of subscribers is by purchasing advertising in established ezines relating to your niche market.
You could consider purchasing a solo ad, or at a lower cost, purchase an ad spot within an existing newsletter.
You need to track how well your ezine advertisements are performing, so that you can ensure that it's worth the money you are paying to feature your advertisement.
If you find that your ezine promotions are generating enough traffic to justify further advertising, consider purchasing a top sponsor ad within select ezines and newsletters for maximum exposure.
Your advertisement should feature your squeeze page, and provide information about what you are offering.
Viral PDF Reports
The next tactic I want to talk about is using viral PDF reports.
So let's say you write a little report that can be 2 to 5 pages long, as long as it's rock solid content; it's going to be for a free report anyway, and you create a PDF report out of it. Well, inside the PDF report, you want to say that this is free to distribute.
Also inside of your PDF report, you want to have a link at the end that leads to your squeeze page or an entire ad that leads to your squeeze page.
What I've found in the past is that other people started using my reports to build their lists with.
So they would actually give my I reports away to their squeeze pages and I would generate those subscribers under my list, the ones who actually read the report and then clicked thru at the end.
The ones who read the reports and clicked through to the end and discovered you that way, end up being some of the highest quality leads you'll get because they've just read one of your reports, and they clicked through at the end to get your freebie, and you've got them on your list.
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- Category:Ebooks
- Tags:2014 Ebooks Master Resale Rights