List-Building Made Easy Plr Ebook

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A squeeze or landing page is a page that people have arrived at by clicking on a pay per click ad, a link on a website, a banner ad or even from doing a keyword search. Your goal with a landing page is to get people to take action. You either want them to click on a buy button, sign up for an affiliate program, buy an e-book, sign up for a free e-course or subscribe to a newsletter.

When you have a product or service to sell, you have to have a way to introduce that product to people. This is very effectively done with a landing page. However, you cannot just throw together a page and then expect people to flock to it and buy what you're offering. You must put thought and effort into the website so that you look credible. Your site must be rich in content. If it's not, people are going to become annoyed and your reputation may even become tarnished.

Finally, you must convince them to give you their information. You must tell them exactly what you're offering, what you plan to do with their information (such as send them a newsletter) and you must let them know that their information is being compiled in a list. The more honest you are with your subscribers, the better they'll react when they receive your first communication.

The squeeze or landing page informs the visitor of the benefits of the product or service you're offering and it also forces people to give you their information before they can access the actual webpage that promotes the product or service. It is essentially a bribe. You generally promise to give them access to a free product in exchange for their information. This is one of the best ways to build a list that you can then use to sell to again and again.

Your landing page must provide valuable information or else it won't get the response you're after. After all, the people who have found your landing page, as long as you were marketing correctly, were searching for what you have to offer. As long as you provide some of the information they want, you'll do well.

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• Tags:2010 Ebooks Private Label Rights