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Chapter VI: The Hottest 10 List Building Strategies for Internet Marketers
You are an internet marketer and know the power of having a list. There are a lot of methods to generate leads for your list. The success of your online business is directly proportional to the number of satisfied leads that you generate.
Once you get your visitors email address, you can communicate with those subscribers and potential customers in order to build a solid relationship with them.
Here are the 10 list building strategies that will give you an idea on “how to build an email list" that will increase some leads in your list. You can implement these strategies to build your list fast.
Twisted Article List Building:
Here, we are not discussing common article writing, but "article marketing", which can be beneficial when you “twist” it. If you are a good writer, you can write for your brand.
To write a good quality article, you have to think out-of-the-box and your article content should start and end with the most powerful tips. You can include subheadings, squeeze page links, high quality content; and avoid useless content, etc. Your article should be informative.
You can distribute your content among the article directories. You can also opt for guest posting which has less competition than article directories. You have to communicate with blog owners and newsletter publishers because there is an excessive need of great quality.
You have to find the best blogs and newsletters which have good traffic, and then request the blog's and newsletter's owner to publish your articles. Thus, Article list building can give you fabulous results.
Forum List Building:
Forums can be a great way to generate leads for your list, if you consistently contribute to the audience’s queries related to your niche. You can pay attention and target those forums which are related to your market and get thousands of thread posts and views monthly.
Build your relations with forum members and audiences. So, you need to behave friendly and supportive instead of pitching them. You have to keep in mind that forum members are customers in the waiting, and when the time is right, you can easily transform them as your subscribers.
Thus you will be able to create an audience list that has a great potential towards your brand.
Joint Ventures List building:
There is another robust and dominant method which is used by many internet marketers to grow their email list. You can help other JV partners to increase their potential return on investment and leads. In return, they will also help you do the same.
You can observe a JV partner who has an existing mailing list and host a webinar for his audience.
But before entering into any partnership, make sure you have done adequate research on that JV partner. It will reduce chances of any spam mail being sent to your list, and you don't have to worry about losing them.
You can design or write specific and unique content such as blogs, sales pages, landing pages and squeeze pages for your JV partners in return for mailing lists.
Solo Ads List building:
Solo ads are the most suitable method to generate traffic towards your website. If you don't have a list and subscribers, you can make use of solo ads to mature your list rapidly. Solo ads is a paid option, so you can buy solo ads according to your budget niche from the websites and people who have a large email list.
“The Directory of Ezines'' is a great resource to find solo ads. You need to set your budget and goal for your list building campaign. You are paying them and they will redirect immense and high quality traffic towards its squeeze page which requests those visitors to provide their contact details.
You can build your own seller list and for a safe swap. You should lineup and track your solo ads to enhance your campaign result.
Blog List building:
Brand’s blogs give you an opportunity to introduce your integrity and persona in the same marketing niche. You upload your exclusive content on to the blog to drive potential customers. Your blog is also a great way for lead generation by encouraging them to become your newsletter subscribers.
You can add a sign up section on your blog with a commanding call to action and you can include this at the bottom of every blog post. These things will improve your brand awareness with a loyal readership. This also will help you to build an immense list.
Video List building:
Videos are the best methods to present your products and services to grab the attention of new visitors in numerous ways. Because with it, you will be able to do face to face interaction.
There is so much video making software available in the market that will help you create a professional video and upload it to a popular video channel such as YouTube, Vimeo, Dailymotion and Metacafe etc.
You can add slides in the beginning and ending that have the URL of your squeeze page or landing page. You can make use of a call to action in your video. You can urge them to join your channel and RSS and link your opt-in form to your YouTube channel page.
Video helps you to increase your trust factor and brand awareness, and tends to get people to purchase from you. You can create some video to solve their problem instead of answering their question in text format. You can use this to maximize your success to build a list.
Creative Guest Posting:
If you are a superior content writer and write the content that delivers a lot of value to your audience, then Guest posting can be a method to build your list slowly and steadily.
With guest blogging, you are going to work on a platform which already has a mass audience. You can include two calls to action, once in the beginning and secondly at the end.
You can write informative and engaging articles for forums, blogs and websites related to your niche. You can add the URL of your website or opt in page in your guest post and this can be the best call to action for your potential audience. This list building strategy is an excellent way and has the highest success rate.
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