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Ad swaps are one of the simplest techniques for driving traffic to your site. The concept is simply you agree to swap ads with another website via the webmaster. This works best if you are in the same niche. A successful ad swap is governed by a few rules of thumb.
Firstly, ad swaps work the best if the two sites have equivalent traffic or exposure. This can extend to email lists too which is why it is in this module. Secondly, fair ad placement. You and the person you are swapping ads with should agree on where the ad ought to be placed and that it is fair for both sides. Expect to use similar ad formats.
Thirdly, relevancy is key. Swaps should probably occur in the same niche. Trades can occur when sites are not in the same niche but the ad itself must remain relevant somehow.
And finally, do not conflict with competitors in the same niche. Though joint promotion activity is possible in some cases. Networking plays a definite role when it comes to ad swaps as long as you and the potential partner will benefit each other so keep that in mind.
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- License: Master Resell Rights
- Category:Ebooks
- Tags:2010 Ebooks With Audios & Videos Master Resale Rights