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Ezines offer a wide variety of different advertising instruments, but most of them amount to taking up a smaller or a larger portion of the total mailing. In the case of an ezine solo ad, you actually purchase the rights to all of the content in a single mailing.
Now, you might be tempted to rush to the closest ezine solo ad broker, buy up a bunch of solo ads, and then send off the first mailer you can draft, but this is definitely not the best approach. And, in fact, most who do it ultimately end up getting almost no traffic.
So, instead of doing this, here’s what I suggest: start by finding a copywriter. Since you’ll be writing a short solo ad, it won’t cost much (in, comparison, say to 15 pages of long copy). Working with your copywriter, come up with a great deal to offer readers; and an accompanying great piece of copy.
Once you have your copy in hand, begin methodically seeking out good ezine matches. Start by subscribing to relevant ezines, and taking notes on the content style. For instance, is it typically loaded with ads? And how frequently does it send solo ads? And finally, is the content typically good?
Answering all of these questions is an important part of selecting your ezines. Once you have done this and have made your choices, either proceed with a purchase (if the option is available) or contact the list owner to see if he/she is willing to allow you to purchase a solo ad.
As a final word, I personally suggest that you run only one ad at a time, wait for the results, and then decide whether to proceed with the next ezine solo ad submission.
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- License: Master Resell Rights
- Category:Ebooks
- Tags:2011 Ebooks Master Resale Rights