List Building Excellence Personal Use Ebook

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Creating The Ultimate Sales Funnel

First off, let me acknowledge that things are probably taking longer than you expected. I know you were hoping that you’d be able to setup everything in just 5 minutes and be ready to start driving traffic.

But don’t worry, we’ll get there! The first few steps in listbuilding lay the foundation for your business. Once you have these things in place, you can focus 100% on driving traffic and making edits to your copywriting to improve your conversion rates.

Now let’s take a look at what the ultimate sales funnel should look like:

The first thing it all starts with is the squeeze page on the left. This is where you’re going to be giving away your free offer in exchange for the visitor’s email address.

So they have to signup with their email in order to get your free offer.

As soon as people enter their email address on the squeeze page and submit their information, they’re going to be taken to the Free Gift Download page. The reason you want to take them here immediately is so they can get what they just signed up for!

Some people will say to take them to the OTO, but here’s the problem with that- the subscriber won’t trust you yet.

Instead, it’s better to let them see the free gift so they trust you a bit more.

Once they’ve done that, then you take them to the OTO. This is a special sales page just for these subscribers that is going to offer them a special discount of some sort. It should be closely related to your free offer, but a lot more comprehensive.

For example, if you have a free report that offers five tips to lose belly fat quickly, your one-time offer might be about how to lose 20 pounds in 3 weeks, or something like that. It builds on what the free offer provides, and provides even more information and more value. So it might be a video product that explains different diets and different exercise plans, if you’re in the weight loss niche.

As far as pricing goes, you can go with any price point you want. Some people recommend a low price to get more sales, but some of the greatest marketers out there recommend going with a high price point, like $97. You’ll get fewer sales, but (probably) make more money in the long run.

If they decide to purchase your OTO, great! You can even send them to an upsell offer after that if you want, so now you may put a $197 product or service in front of them. Perhaps it’s a coaching offer, or a service that’s related to your OTO.

Or you can choose not to, it’s up to you. One rule to always keep in mind is that the more upsells (and downsells, which is the complete opposite) that you put in front of a new subscriber; the more likely you are to make them frustrated. After all, they came to you wanting a free gift, NOT to get bombarded by a dozen different products and services.

And if you want to kill your business fast, a good way to do that is to throw offer after offer in front of your subscribers. Sure, you may make more money short-term, but you’ll lose out long-term.

So they download the report, but also, and more importantly, they’re now on your email list. That was the whole point, so you can continue building the relationship you already started with them with your free offer.

The best way to do that is to share a lot of great information for free, and sprinkle in some stories about yourself. Your subscribers want to know that you’re a real person- one who is very helpful and is helping them to solve their problems.

You want the people on your list to get to the point that they’re excited to see your emails. You want them to read these emails like he’s reading them from a good friend or mentor.

This allows you to continue to provide more great information for free, as well as to continue to promote more offers in the future. These might be memberships, services, personal coaching, physical products, etc.

Remember that most people need multiple tools and sources of information to solve all of their problems, so someone building a business may be willing to buy a computer, WordPress class and service through your affiliate links.

And at the end of the day, promoting these other, higher-priced offers is what will make or break your business. You can make decent money promoting low-end offers, but it’s easier to make good money quickly when you get $1,000 per sale rather than $7!

So again- that’s just an introduction to the sales funnel. It’s showing you the big picture, so you have an idea of where we’re going. The first step to all of this is the download page, since we need to have something to send the visitor to once they subscribe.

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