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Chapter 6: Generating Traffic To Your Landing Page

Unfortunately, landing pages are not a case of 'build it and they will come'. Simply having your landing page up and running is not enough to start making money - you need to make sure people can find it.

One way to do this is with SEO - Search Engine Optimization. Another is with social media marketing which will involve building lots of fans and followers on Twitter and Facebook and then shouting out to them.

Just one problem: those strategies both take a lot of time. The goal of this book is to get you 1,000 subscribers in 1 month. You just can't do that with SEO - but the good news is that we're going to prove that you don't have to use marketing techniques to quickly build a huge list of subscribers.

Solo Ads and Ad Swaps

One option you can use is solo ads or ad swaps.

We mentioned solo ads earlier in the book - this is when you send an email out to someone else's mailing list usually for a fee.

Unfortunately we also said this wasn't a good way to make sales and conversions because those people wouldn't know you and thus might resent you contacting them. So why is this here?

Well the good news is that this strategy is useful for growing your list. While you shouldn't use ad swaps to generate income, there is no reason they can't be used to grow your own list and then to monetize that subsequently.

Ad swaps meanwhile mean that you're swapping your mailing list with someone else's. This is a more advanced method for when you already have your list that you can grow it - but in the meantime you can use ad swaps by trading something else. How about writing content for someone or promoting their product in exchange for a shoutout?

The best way to use this system is to find a big name blogger or internet marketer in your niche who already has a great reputation and then to ask them to help you reach out to their audience. This can be highly effective because it means that you don't just get the exposure, you also essentially get a testimonial from someone who has already done the ground work building up trust and loyalty.

How do you find these big names to ask? Look for blogs that are successful in your niche with email newsletters and just ask. A lot of success when it comes to digital marketing and the web generally is just about being ballsy enough to put yourself out there and make connections.

PPC

PPC stands for 'Pay Per Click' and is a form of advertising that you can use to get immediate visitors to your landing page. The idea behind pay per click is that you only pay if someone clicks on your ad. This is great news because it means that as long as the people visiting your landing page are converting well, you will get guaranteed results for the amount you spend.

To make PPC work, you need to use ads that are upfront and forthright. Say right in your advertising message that the ad is for a free newsletter in X niche. This way, the only people who click on the ad will be people who might be interested in signing up. That means no wasted cash on people who are just going to leave your landing page right away.

Another strategy is to advertise your free incentive. 'Click here to get a free ebook on X'. Again, the only people who click will be people who are interested in what you're offering meaning that you won't waste any cash on unsuccessful ads or clicks.

There are two particularly PPC networks. The first is 'AdWords' which puts your ads above the search results on Google and the second is Facebook which places your ads in the sidebar on Facebook's Home Feed.

Google ads are great because the people who see them will be actively looking for whatever it is you're looking for. If you market your mailing list as a 'course' then you find people are actively searching for 'finger painting courses'. If that's your niche, then you can pay to appear as one of the 'sponsored ads' for that particular search term and this will help to bring lots of people who are interested in your subject to your page. What's more, those people will be interested in signing up right now - that's where the real value of AdWords lies.

Another useful thing about Google ads is that they help you to test out the keywords that are most valuable. If you will later be doing SEO, then you can use this strategy to find keywords you know will help you to build your list/make sales.

Facebook meanwhile allows you to target your audience in a different way. On Facebook, you look at the details that users have given about themselves to identify viable targets. For instance, if you are writing about wedding dresses, then you will likely want to approach engaged women who are in a certain age bracket. You can do this through Facebook ads and thereby ensure that specifically those people are seeing your ads.

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