Linkedin Exposure PLR Ebook

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Linkedln makes it very easy to create laser-targeted campaigns by allowing marketers to target ads to specific user demographics including:

Job title

Industry (or sector)

Interests

Qualifications & skills

Accreditations & affiliations

Members of existing Linkedln groups

It's easy to see why so many B2B have begun to advertise through Linkedln rather than some of the other advertising channels such as Facebook, which only allow you to target ads by overall lifestyle interests.

Linkedln also simplifies the ad-creation process.

In fact, within just a few minutes you can create a powerful, targeted ad that will appear throughout the entire network - and best of all, it can cost you as little as only $10 a day (a drop in the bucket compared to the vast majority of advertising channels online).

And once you've created your ad it will appear in two prominent places - in the side bar (along with an image/photo and your advertising text) and depending on your ad's outreach (and overall performance), a text-only version of your ad may be used. Linkedln ads include an image, 25-character headline and a 75-character description/text.

Step 1: Build A Powerful Ad

To get started, you will need to decide on what you want your message to convey.

Use power words and eliminate unnecessary "banter". Keep it short and

concise. Since you are limited to just 75 characters, it's very important that you keep your ad wording tight, focusing only on action-based words that invoke emotion, excitement, attention and interest.

Focus on powerful headlines that will trigger a response from your

audience and don't forget to test out different ads to determine best overall performance (this is called "split-testing" and will help you create a solid ad that yields responses).

Use relevant, eye-catching images that capture attention.

Since your Linkedln ads include an image, you should use this to your advantage. Make sure that your image is not only relevant but that it’s crisp, clear and represents your offer.

Choose your ad destination carefully.

Linkedln allows you to direct people to a link on your own website, or to a page on Linkedin such as a company page or group.

Use a VERY strong call to action. Focus on action-driven phrases such

as “Click Here To Download”, “Sign Up”, “Request Demo”, or “Register” are all strong call to action statements that are clear and direct.

Implement a sense of urgency to encourage actions from viewers and

boost click-through rates. “Limited Time Only”, “20 Copies Available”, etc.

Step 2: Target Your Linkedin Ads

It’s important to really narrow down your scope so that you are targeting a specific audience that is most interested in your services and offers.

Linkedin offers many different targeting options including location, job function, industry, gender, groups and more.

Take your time when creating targeted ads, ensuring that you are reaching out to the best audience possible.

Step 3: Choose Ad Type & Set Budget

You will have to decide whether you wish to set up an ad based on CPC (cost per click) or CPM (cost per 1,000 impressions).

You will also have to set a daily budget, which is the maximum amount that you are willing to spend on your daily advertising. The cost to display ads will also vary based on the time of day - when users are more active on the website.

For example, 75% of your ad’s daily budget may be spent in the mornings when there are a greater number of active users on the Linkedln website, with the remaining 25% of your daily budget used throughout the evening.

Once your daily budget has been met, your ads will no longer appear until the next day, so choose a reasonable budget to get started. You can continue to increase your ad spend once you’ve seen results.

Also, keep in mind that each time a potential lead visits a page on Linkedin.com; an “ad auction” instantly takes place between your advertisement and other advertisers.

Note: Linkedln will provide you with a suggested bid range in order for your ads to appear, or an estimate of the current amount of all competing bids, giving you an idea as to the overall cost of winning the auctions.

Step 4: Monitor Ad Performance

In order to spend advertising dollars wisely and to ensure that your ads are performing well, it’s important that you closely monitor your Linkedln advertising campaigns, specifically your click-through rate and your visit-to-lead conversion rate.

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