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Step 4: Join Those Groups

Now that your profile is complete and we have done our group/ niche research, it's time to go back and join the groups you checked out earlier. A completed profile is very important because many group owners/moderators actually will review your profile to make sure you are an 'appropriate' new member for the group.

New people with incomplete details very often will have a difficult time getting accepted into the more active and beneficial groups, but since you have taken the time to set up a good, solid professional profile - you should have no problem getting into the majority of the groups that you apply for.

One thing to remember - no matter what your membership level is with LI - you are limited to joining only 50 groups, so use some care in joining. If you find later that some groups are not proving to be as productive as you want, you can leave a group so that you may join another.

Once you have joined all of your groups, write a brief intro about yourself and your business - nothing too elaborate, just enough to let the group owner and members know that you are going to be a valued contributing member of the group. I usually spin it a bit for every 8 to 10 groups, as there are going to many people that will belong to several of the same groups you are posting to - you don't want it to look totally 'copy and paste' across all 50 groups!

So spin it a bit - change up the opening sentence every few sites, switch the paragraphs around, change the close. You don't have to write something totally unique for each one - but you do want to vary it a bit so that across the 50 groups you have at least 5 different versions, and ideally 10 different versions.

Step 5: Participating & Connecting

This is the time consuming part but absolutely essential: you need to become a visible known entity at several groups before you start your own group - and start reaching out to 'connect'. This is all about building your credibility on Linkedln - and credibility will lead to your long-term success with this project!

Here's the game plan: I usually focus on the largest and most active 5 groups that I have joined first as it is pretty overwhelming and time consuming to try and do this over all 50 groups at once.

And as mentioned earlier - there will be many people that will belong to more than one group on your list - so by focusing on the top 5 groups, you stand a very good chance of still being seen by may people that are also members of many of the other groups on your lists.

You will usually find that people will respond to your introduction post - some will welcome you to the group, some may even ask for more information on what you do. Respond to each comment, and send out an invitation to connect with each person that comments. That's the big perk of joining groups - according to Linkedln's hierarchy, you are now 'connected' to every person in every group that you belong to - you can now start reaching out to them directly.

But, obviously, we want to be much more proactive than simply waiting for people to comment on our introduction message - so now we start posting to the groups as well. I like to vary the type of posts that I make. Generally, I will start with a news piece of interest to the niche, and will link directly to the source - NOT to my website.

Next I may ask a question - I may ask for help with a problem related to the industry, asking for assistance in looking for a resource etc - in other words - you are recognizing that others in the group have knowledge and resources that you value and respect.

My next post will usually be an interesting article or even a survey on a topical issue (the more heated/controversial the better!) on my website. I continue this process for a few days - I rotate through all 5 groups, and never post to any group more than once a day.

At the same time that I am making myself 'visible' across the groups that I have joined, I will also send out invitations daily until I have built up my connections to 200+ (this doesn't take long). 200 connections seems to be a good base point to start your own group - it doesn't take long to get to this point, and gives you a good number to send invitations to once you set up your own group....

You will see the page you want to send your visitors to, a brief summary of the content, a comment box for any additional comments you want to add and below that, a checkbox for "Post to groups".

Make sure you check that box for groups and that the post is visible to anyone (just next to the Twitter box). If you have a Twitter acct - be sure to check that too!

Once you click on the "Post to Groups" link, a new box will appear. As you start to type the name of a group, you will see the names of matching groups that you belong to appear in a pop-up window, so you won't have to type in the whole name - just select them from the list as they appear.

Linkedln does not let you cut and paste your list of groups into the box - this is one of their spam prevention measures.

BUT this does make it a lot faster than having to type in each group name completely!

Another aid is to copy your list of groups into notepad or something similar so that you have the list handy for easy reference while doing your submissions - it's a lot easier than having two browser windows open!

Alternatively, you can use HootSuite or Gremln - but for some reason - I find that my submissions seem to show up in more groups when I submit from inside Linkedln rather than use an external service. No reason as to why this would be the case -just personal experience that I thought I would pass on!

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