Linked In Ads Made Easy Personal Use Ebook With Video

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Chapter 1: What is LinkedIn Advertising All About?

Section 1

LinkedIn Ads Basics LinkedIn Ads Basics

What is LinkedIn?

LinkedIn is a business oriented website founded in the year 2002 in the United States that has been built on the basis of how social media platforms work. In fact, LinkedIn is considered to be an “employment social networking service,” as it is mainly used for professional networking.

The key aspect that makes LinkedIn different from other social networking services is how it helps professional individuals and businesses to match on a single platform. Here, social interactions are based on the mutual benefit obtained by both parties having access to the single biggest online data base of career based resources.

Most of LinkedIn’s revenues comes from selling access to its professional user data base to headhunters, recruiters, sales professionals and large corporations. This is because people “advertise” their skills and availability for work on the platform when they create a LinkedIn account and add their professional bios and work experience to it.

Currently, LinkedIn rightfully boasts about having more than 433 million registered users in their platform, with over 300 million active users and 106 million of those in the United States alone. LinkedIn’s popularity is due to how easy the platform makes it for employers to place their Job Postings and for job seekers to post their resumes and professional bios, which results in real world professional connections.

• License: Personal Use
• Category:Ebooks
• Tags:2016 Ebooks With Video Personal Use