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In today's online business organization, the success and failure of any website is evaluated by the volume of traffic the site receives. High page ranking sites receive higher traffic as such sites rank high in the most prominent search engines.
As you have learned in previous chapters to get good page rank you need to have quality back links from websites with high trustworthiness. These back links should have a page ranking equal or usually better than yours and are doing business in the same segment. For creating value to your website relevance and merit, contacts and back links are very important. These back links are usually created by reciprocal link exchanges. Reciprocal links are created when two websites are linked with each other. There is no particular harm with reciprocal links except that it's not valued by Google. Finding one way link is very difficult, and then come the role of three way linking.
Whenever Google's spider discover a link on a page, it examines it to see if its links to and fro. If Google detects it to have reciprocal link exchange it will use complicated algorithm that will lower the ranking of both pages. Creating three way linking is beneficial and saves your site to be downgraded.
Creating Three Way link
In creating a three way linking system, three web developers form a connecting network where 1 link is connected with 2nd and 2nd with 3rd. The last 3rd link then connects itself with the first. There is no reciprocal linking so Google can't detect the exchange and site can maintain and increase its ranking. To get started with three way link exchange you will be required two web developers to get into an exchange with your website. You can even use software to get this task done for you. It will take minimum time and you will have high volume of traffic to your site through quality back links.
Why to go for three way links?
The system of three way link exchange is innovative and dynamic. Along with increased traffic to your site, it will generate stream of cash flow for your online business to run sustainably. One of the critical aspects like all other businesses, in the web world there is also the threat of going bankrupt. Therefore web developers have to continuously rejuvenate their business offerings and tune their promotional strategies in such a way that they remain in business profitably for longer term.
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