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Once you have set up your account and filled out your profile, what is your next step? Like any social site you want to start interacting with people. One of the easiest ways to do this is by joining LinkedIn Groups.
Before you go ahead and start joining think about the type of groups that would be beneficial to you. What type of people are you looking to connect with? Are you using LinkedIn primarily to find work or to generate leads and contacts for your business?
If you want to promote your services and generate leads then look for LinkedIn Groups that could use what you have to offer. At the same time join groups related to your area of expertise. This way you can offer advice and tips to people, plus this will help build a solid relationship and brand you as a professional.
As we mentioned before LinkedIn will automatically recommend groups for you on your home page. These recommendations are based on how you filled out your profile information. So this area is a good place to start when searching for suitable groups.
The Create a Group is a good feature if you cannot find any suitable groups to join, or if you want to start your own group on Linkedln. This might be a great option for starting a local business network or for a creating a specific niche group.
The Linkedln Group Directory is huge so you want to take some time to go through it to find suitable groups. Look for groups that have a good number of members and ones that are active.
With most groups you have to apply for membership within the group and will need to be approved first. This may be done quickly or it could take a few days. You will be notified by email once you are approved and then it is time to start getting active in your group.
It is important to not join too many groups at first, otherwise your entire day could be taken up with posting and commenting in the group. Instead it is recommended to just join a handful of groups first and then see what the group has to offer. If you are not receiving any valuable content or engagement then leave that particular group and join another.
When being active in the group it is wise to offer advice and helpful tips to other members. Provide them with answers to their questions and be sure to comment on their articles or other posts which they make.
Only after you have been an active member in the group for a while is it a good idea to promote yourself or offer your services. Done the correct way this will look like a natural advancement and not blatant self-promotion.
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