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GC: I imagine that is a big change. How do you find working from home during the hours when you’d typically be at the school teaching? Do you break up the day? Do you go out and meet other marketers? How are you structuring your online business now that you’re full time?
LM: I try and build in as much structure as I can, otherwise I’d end up watching Sky Sports News all day! My girlfriend is still a teacher and she gets up about ten past six to get ready and go to school, so I try and get up about the same time, although I’ve been lying there later this week. I usually try and get to my desk at 7:00 and work most of the morning.
I work really long hours, generally until about 12:00, maybe take an hour off at lunch time and then work from 1:00 to 6:00. It is a long day and it is hard, but the rewards are great for doing that.
GC: That’s interesting—now that you’re full time, you can’t rest on your laurels—you’re still working very hard at it.
LM: It is hard work and it is difficult but one thing I really enjoy is when I meet my friends after they’ve been in the office all day. Sometimes we’ll go down to the pub and they’ll be complaining about their boss or frustrated with office politics. I haven’t had a shave and I’m in my scruffy jeans.
GC: That must feel very good, indeed. How much do you outsource your work, if at all? If you do outsource, has it been a factor in your success?
LM: When I first started, I tried to do everything myself, including the graphics. If you looked back at some of my old graphics from the teaching stuff, it’s terrible, really bad. The first thing I outsourced when I got into the Internet marketing niche was the graphics. The price you pay for professional graphics has a massive impact on the conversion ratios of your products.
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