Leading Causes Of Niche Marketing Death MRR Ebook

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Let’s get real here: if you pick the wrong niche, it’s only a matter of time until you fail. This is guaranteed. Maybe you would fail immediately, or it will take several years. Regardless, if you build your online business on the wrong niche, that business is never going to live up to its fullest potential. In fact, in 90% of cases, it’s not going to live long at all. That’s how crucial certain decisions are in niche marketing.

You have to select the right niche getting out of the gate. If you don’t and you try to fix it later on, it’s going to take too much time and money, assuming you are able to fix it at all. It’s like building a building and completing it, only to discover that there is something wrong with the foundation. How in the world are you going to swap out the foundation of a 100-storey building? It’s going to take a lot of time and money.

Worst of all, all those expenses and wasted resources did not have to be wasted. Learn about the seven leading causes of niche marketing failure, so you can build your business in a more systematic way. By understanding what doesn’t work, you put yourself in a position to create something that does. You don’t want to build a business around a demand that doesn’t exist or isn’t big enough. Unfortunately, this is precisely what so many online marketers do. They create a business, trying to chase consumers that are too and far between. You spend a tremendous amount of time, effort and money, looking for these customers, only to end up with little to show for all your efforts. You would have been better off doing something else.

Please understand that just because you think an idea is hot, it doesn’t necessarily mean that it’s true. Sure, you’re excited and pumped up, but your passion may not translate to actual market demand. A little bit of research on market demand can go a long way in saving you from unnecessary tears and heartaches.

It’s very easy to get on a bandwagon. It really is. For example, when the fidget spinner craze hit America, it seemed like everybody was selling fidget spinners. I can’t say I blame them. It’s like shooting fish in a barrel. Everybody wanted fidget spinners. It was the hottest thing. It was a trend.

The problem is, you don’t want to be the last guy to get on the trend. You don’t want to be the online business owner who puts up an online catalog listing all the fidget spinners you can get your hands on at precisely the time the American public has fallen out of love with that gadget.

Unfortunately, people do this all the time. They look at what’s hot and they come up with a business to capitalize on that trend. I’m not saying this wrong. What is problematic is the timing. You want to hit a trend before it peaks. You don’t want to be the guy who’s building a business right after a trend has peaked. You end up losing out.

If you don’t have a niche selection system, it’s very easy to select niches that have already achieved peak popularity and are slowly dying. The problem with this is that they look very healthy at first. You don’t have any idea that the bottom is about to fall out of the niche you have built your business on.

I’ve seen this a lot in all my years as an affiliate marketer. I would find a niche that has a lot of demand and is far from peaking in popularity. A lot of people are marketing in that niche, but competition is still manageable. There are all sorts of advertisers selling in that niche. What’s not to love, right? Well, look more closely.

Sure, there are lots of products and services in that niche. The problem is, when you go to those websites actually selling those products and services, it turns out that they’re not charging much money. This is a serious problem. You don’t want to pick a niche that has low commercial value.

Considering what you’re up against, and I’m not just talking about the competition, I’m also talking about all the costs and effort needed to put up a viable business, the return on investment might not be there. You have to understand that when you’re building a business, it takes some time to get it to produce a profit. What do you do before that point?

Unfortunately, if you are targeting a niche that has low commercial value, you’re not going to earn as much as you need to earn to make your venture worthwhile.

Many niche marketers get really pumped up about much money they can make per sale, the huge demand for their niche, as well as the fact that their niche is far from peaking. They’re all excited about their niche. This is all well and good until they realize that they simply have too much competition. It turns out that everybody and his dog have heard of this niche and they’ve already built their own websites or created their own software or mobile app. Whatever the case may be, there’s simply too much competition.

I understand what you’re thinking. You’re probably thinking, “Well, if the pie is really big, then there’s enough to go around. Everybody can come in.” That would be great if that was the truth. You have to understand that there is such a thing as network effect.

If you the first player in a niche and you have secured a fairly big chunk of the market, it makes it harder for newer people to make a dent in the industry. In fact, your initial dominant position enables you to create a network effect.

You basically tell your customers and prospective customers that you have something better coming or you have related products.

This has the effect of freezing out anybody else who would even think about coming out with a competing product. You are already a tried and proven option, why would people take a chance with a newcomer? Do you see how this works?

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