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Marketing in the real world can also be a useful way to build more leads. One of the best things that any business can do is to have its website address on the side of its van, along with something that will get people to look at it. This can create some qualified leads without that company having to do anything! The same goes for fliers and leaflets – the recipients will start off as cold leads but when they get in touch knowing what it is you’re selling, they will be qualified leads.
The same goes for t-shirts with your address printed on them (corporate gifts) and these will work even better if you hand them out to your visitors. This also helps to make those visitors feel even more like they are a part of your movement and simply by wearing your t-shirts they will be increasing their engagement and their ‘score’ as leads.
Finally, consider any contacts you already have that you can potentially use to build more visitors and leads. This is something that a lot of people forget to do or even feel too shy about their business to try. We don’t like the idea of marketing to our friends and family and especially if we aren’t confident in our businesses. But think about it like this: if you don’t have the confidence to market to people you already know and who will support you, how can you market to people that you don’t know? If you don’t take your business seriously enough and aren’t proud enough of it, how can you expect anyone else to take it seriously? Your friends are also the people most likely to forward on your emails, to like your social media posts and generally to help you grow your audience. Don’t overlook them because this can end up leading to exponential growth!
And in many cases, you might well know someone who can help you to build a lot of links – you may someone who can offer you a great route to market. In fact, the savviest business strategy of all is to look at your existing contacts and opportunities and then create a business/product based around that opportunity. If you happen to know the editor of a top magazine and they owe you a favor, then creating a blog aimed at that very same audience may just be the best thing you can do!
- License: Master Resell Rights
- Category:Ebooks
- Tags:2016 Ebooks Master Resale Rights