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Chapter 6: Pay Per Click
Synopsis
Understanding this tool before making any rash judgments based on hearsay will help the individual better understand the many merits it can bring. As in any tools used for the purpose of online marketing exposure there is a certain degree of risk and opting for the one that poses the least problems is often the popular pick.
PPC
The pay per click is often perceived as an expensive option but if properly used it can generate the income desired in a short period of time and with comparatively little effort.
Pay per click can provide immediate results and this is often a desirable advantage when the host is trying to gauge its success rate.
Featuring the pay per click advertising on search engines such as Yahoo, Google and MSN will generate the clicks in a much quicker fashion. This is only as effective as the amount of money being allotted for the placement, design and location where the site is to be posted.
The pay per click style of marketing on the internet allows the individual to have complete control as to how much money is to be spent on the entire posting from the designing to the eventual budget for advertising.
The choice made for location and search engine preferred can also be done by the individual and does not depend on outside factors to influence these points.
Being able to identify and focus on a particular geographical target audience is also another interesting point the pay per click tool caters to. Based on the marketability of the product being featured the host can place the advertisement with specifications that allows it to respond to web browsers form a particular location or demographics.
This is especially beneficial if the said product or service is only useable or functional to fit that particular target audience.
Chapter 7: Banner Ads
Synopsis
Banner advertising is another tool that is often used to get the recognition of the product or service to the attention of the viewing public. Having its own merits, the banner ads tool has proven to be effective in its own way.
Banners
There are a few options available as to how to capitalize on the use of banner ads. The banner ads can be used as pay per click or flat rate payments styles.
This would mean the banner ad gets the viewing public’s attention when they click on the sites that have the ads featured or when directly click on the banner.
The banner ads can be posted on other sites for a nominal fee, and having a competitively appealing ad can help to create the necessary interest in what is being featured.
Also being able to narrow down the target audience and the focus on this chosen audience helps to get the ads to the intended prospects without too much hassle.
Using the link exchange, back links and submission of websites will effectively work towards garnering the necessary traffic interests which should eventually convert into actual revenue earning power.
Some things to consider when designing an impactful banner ad would be as follows:
Of course making the ad as attention grabbing as possible within the first few second is crucial to ensuring the viewer takes the trouble to continue giving it their undivided attention till the end of the ad
Making use of fairly large logos or theme designs will also contribute to brand awareness which in turn will cause the viewer to immediately and favorably connect to the idea of its possible content.
The use of “attractive” looking people to be feature in the ads is always welcomed and most people like to look and admire such individuals. It also subconsciously works towards some unspoken connection that could work in the favor of making the ad relatable.
Chapter 8: Social Marketing
Synopsis
As social marketing is a platform that allows several different tools to be used it is often the popular choice made by those who are interested in getting as much exposure for the sites as possible. These tools may include videos, blogs, photo sharing sites, social networking sites and bookmarking websites.
Social Sites
The increased visibilities these tools can provide will effectively distribute the information posted thus making the social marketing style one which ensures links back to the host site. With creative and interesting content featured the site will have almost no problem attracting visitor to the site.
With better targeting opportunities through this tool, the segment of internet users can be better filtered and thus limiting any wastage of time and resources.
The various parameter elements and tools on the social media website are usually able to create the increased level of visibility needed. This
target style of a specific group can also contribute to the awareness of the personal branding concept.
The ROI is also considerably higher when compared with other options available for the furtherance of an internet foray because the only real commitment would be the time invested. Being free and efficient does have its attractive advantage.
The skills required for the use of the social marketing platform is also comparatively less, as other tools in most cases require some form of informed knowledge of the workings and positive attributes of the said tool.
The social marketing platform does not required any technical skill and thus can be designed and used by anyone online.
Strong basic communication skills would suffice in making the site a success with this style. It allows the individual to successfully build the brand and site at a chosen comfortable pace.
Another positive angle the social marketing attributes is the human touch or contact it allows. This is because the information is directly exchanged where others may take on the form of continuously directing banner ads and link ads to the viewer which in turn cause undue frustration and eventual annoyance.
Chapter 9: Brochures And Direct Mail
Synopsis
The idea behind making any particular choice of the mode to be used to get a product or service noticed through internet marketing is to hold and keep the attention of the viewer long enough and effectively enough to convert them into loyal paying customers.
Putting It On Paper
Therefore by using tools like brochures and direct mail, this idea is explored and capitalized upon and in most cases has proven to be an advantages choice made. The following points should give some indication as to why this is so:
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