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Introduction
Cryptocurrency has been referred to as "the money of the future" by its many advocates. Its detractors say cryptocurrency is an unregulated, Wild West atmosphere where billions are created out of no value, and investors should be aware. While the term is familiar to most people these days, it is not that well understood outside of the cryptocurrency marketplace.
Even so, all the cryptocurrencies combined in November of 2017 equaled a valuation of $300 billion. That means the crypto market at that time had a greater financial valuation than the global banking conglomerate that is Bank of America.
That is more than just a little impressive for a financial market that the average person doesn't know very much about. On the other hand, the term IPO is more commonplace. That stands for an initial public offering, which is a way a company can raise money by offering investors stock shares in that company. This initial offering bases the value of one stock unit at a particular price that is a discounted price of the per-share value of the company, in order to attract investors.
This is the way for an investor to own a part of a company, even if that ownership is an insignificant percent of the company. The company making an initial public offering tells prospects why they believe the investors can multiply the IPO investment in the future by buying stock in the company.
An ICO is an initial coin offering.
Like an IPO, it is a fund-raising mechanism. Instead of offering stock units which allow an investor to control a small portion of the company, an ICO sells "crypto tokens." The idea on the part of the investor is different than what is expected in the case of an IPO. Tokens are purchased during an ICO for the purchaser to be able to exchange those tokens for a product or service which will be launched in the future. The buyer may also purchase a token or tokens in the hopes that the tokens can be sold in the future to another interested party for a profit.
In this way, an ICO is very much like crowd share funding. You are paying for something now to lock in a much more favorable price than that product will have in the future.
In this special report on how to launch an ICO successfully, we first have to take a look at exactly what cryptocurrencies are. You will also get a behind-the-scenes look at bitcoin, the most well-known cryptocurrency. You will learn what the blockchain is, and how you use that technology to launch your ICO. After reading this report, you will better understand whether or not you want to use an ICO to raise money for your brand-new or established company.
Let's get started by diving into the world of cryptocurrency.
Everything You Need to Know About Cryptocurrencies
The term cryptocurrency has cryptography at its origins. The most wellknown cryptocurrency, bitcoin, far and away the 800-pound gorilla in the cryptocurrency world, began as a way to make transactions secure online. The virtual currency which became bitcoin had its origins in a product created by Satoshi Nakamoto. The individual or group of individuals going by that name did not intend to create some type of currency.
He (or they) announced the development of bitcoin in 2008, describing it as "... a peer-to-peer electronic cash system". Like so many others that do transactions on the Internet, Nakamoto saw inherent trust problems with third-party systems and centralized regulators that handled transactions. Basically, you had to trust that the third-party would handle the transaction fairly for both the purchaser and the product or service provider.
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