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Introduction:
Welcome to the latest and very easy to apply “Email Marketing ” Training, designed to take you by the hand and walk you through the process of getting the most out of Email Marketing in , on behalf of your business.
I’m very excited to have you here, and I know that this will be very helpful for you.
This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate email marketing, in the easiest way possible, using the most effective tools and in the shortest time ever.
This training is comprised of 20 chapters, ready to show you the latest email marketing strategies.
This is exactly what you are going to learn:
Chapter 1: What Is Email Marketing All About?
Chapter 2: Setting Up The Perfect Template For Your Emails
Chapter 3: Creating An Email Marketing Campaign
Chapter 4: Creating An Automated Newsletter Campaign
Chapter 5: Building And Embedding A Lead Capture Page On Your Website
Chapter 6: Creating A Subscriber Pop-Up For Your Site
Chapter 7: Creating A Sign-Up Form For Your Facebook Business Page
Chapter 8: Generating More Email Leads With A Giveaway Campaign
Chapter 9: Setting Up A Lead Generation Campaign On Facebook
Chapter 10: Retargeting Site Visitors That Don’t Sign Up
Chapter 11: Engaging Subscribers That Don’t Open Your Emails
Chapter 12: Defining The Perfect Email Marketing Lifecycle For Your Business
Chapter 13: Improving Your Email Design Strategy
Chapter 14: Tricks And Tips To Boost Open Rates And Click-Through Rates
Chapter 15: The Best Types Of Lead Magnets And Email Incentives You Can Offer
Chapter 16: Email Marketing Best Practices
Chapter 17: Email Marketing Do’s And Don’ts
Chapter 18: Email Marketing Premium Tools And Services To Consider
Chapter 19: Email Marketing Success Stories
Chapter 20: Email Marketing Frequently Asked Questions
Well, It’s Time For You To Start Getting The Most Out Of Email Marketing In, On Behalf Of Your Business.
I know you'll love this training.
Chapter 1: What Is Email Marketing All About?
Hey there everyone! Welcome to our newest online marketing master class, the Email Marketing Success Kit! Thanks for letting us be your guide in this educational journey, and congratulations for your decision to learn how to tackle the hottest internet marketing trend of this year and beyond!
If you’re a regular internet user, you are well aware of how important email is for everyday life and for business. Most people take email for granted because it is the easiest thing to use and understand, but what most people are not aware of is that email is a goldmine that can help you drive traffic, generate leads, and make more sales.
That Takes Us To Email Marketing
This isn’t news to anyone who is familiar with online marketing, or to anyone who has been added to a business mailing list. Businesses and entrepreneurs have been using email as a marketing tool to make their business goals a reality for years, and it is as powerful today as it has ever been!
Email marketing is simply the use of email to promote a brand, a product, a service, or a business. Email marketing is a direct marketing strategy because it allows you to contact potential customers directly, in their email inboxes.
And that right there is one of the reasons why email is still one of the best marketing methods around: an email subscriber is someone that has already joined your contact list because he or she wants your brand or business to send them personalized emails.
So even though there currently exist more than 40 marketing categories, email is the only marketing category that lets you nurture leads and cultivate customer relationships directly and affordably. For those reasons alone, over 85% of US retailers consider email their top marketing channel!
What’s more, email marketing has improved considerably. Now, there are tools and platforms that help you organize and automate your email marketing efforts. Things have come a long way since the days when people and companies had to set up their own mailing servers, and design their emails from scratch.
Are You A Marketer? Do You Own A Business? Then You Need Email Marketing, Period If you want to grow your career or business, then you better learn the top reasons why email marketing is more important in than ever:
- 94% or more of internet users use email as their primary contact method. This means that, with email marketing, you’ll be able to reach many more users than through any other marketing channel, even social media!
- With email marketing, you’ll be able to keep leads and customers informed about your brand or business, and to send them incentives such as coupon codes and exclusive offers to encourage brand loyalty!
- Up to 90% of emails are opened and clicked. This contrasts with impressions on social media, where organic posts are only seen by around 2% of users because platforms drive more traffic to sponsored posts.
- Email marketing drives more sales: over 4% of email users buy something from an email marketing campaign, whereas only 2.5% of search engine users and a meager 0.6% of social media users buy something from a campaign on those channels.
- Email marketing is the most cost-effective marketing method around. On average, an email marketing campaign generates $38 or more for every $1 you spend!
- 72% of people prefer to receive promotional messages in their email inboxes, compared to only 12% who prefer to receive them on social media.
Email is not going anywhere anytime soon, and it will keep being the most relevant marketing channel for a long time to come, so we’ve designed this training to help you get the most out of your email marketing efforts this year and beyond! So get ready, because next we’ll be showing you how to create the perfect email marketing campaign, from zero! Ready? Then we’ll see you in the next lesson!
Chapter 2: Setting Up The Perfect Template For Your Emails
Hey there everyone! Ready to become an email marketing expert? Then let’s do this! Every email marketing campaign starts with a great email, and the secret of a great email is in the design.
In this first lesson we are going to show you how to create a perfect email template for your campaigns that is guaranteed to drive results in 2019 and beyond!
Now, before we get started, we’d like to mention that we’ll be using “MailChimp” to manage all the email marketing that we’ll do in this training, from creating the template using its built-in page editor, to creating the campaigns.
We’ve chosen MailChimp because it is an all-in-one, user friendly, and affordable email marketing solution that allows you to get started for free until you reach 2,000 contacts, or until you need to create more than one audience. Then you’ll have to upgrade your plan.
The good news is that these all-in-one platforms are very similar, so you can apply these same steps no matter what platform you choose.
Getting Started
Ok, ready? Let’s get started then. To create an email template on MailChimp, start on the dashboard and click on the “templates” tab.
On the next page, click on the “create template” button.
Now you can start creating your template. The first step is to select a starting point. Here you have three options: layouts, themes, and “code your own”.
In “layouts” you can select a layout that you’ll use as the design guide. There are “featured” layouts with placeholders that you have to replace, and blank layouts that you have to modify from scratch.
In “themes” you can select a preset that is pre-built around a category. Use the themes drop-down menu to filter these templates to a category of your choice. Here you’ll find templates for some of the most popular businesses, including ecommerce, holiday, newsletters, and subscriber alerts.
Lastly, in “code your own” you can select to “paste in code” if you want to create a template from custom code, “import HTML” to create a template by uploading an HTML file with your custom code, or “import zip” to create a template by uploading a zip file with your custom code.
In this example, we are going to select a preset from the “themes” section. One thing you’ll notice is that we are not going to pick a preset based on a category, but based on the elements that a high-converting email template has.
These elements are a minimalist layout with at least half a page of white space, a simple logo placement, a headline placeholder, a placeholder block for copy, and a placeholder CTA button.
As you can see here, one of the “featured” presets has all the necessary elements that we’re looking for, we would only have to remove filler elements, and to customize the rest. To select a preset, simply click on it.
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