Knockout Profit Blackbook Personal Use Ebook

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16. EPC is important

Your EPC (earnings per click) is very important and is often the deciding factor for affiliates wanting to promote your product or not. If you had a product that you sold for $10 and you sent 100 people to your sales page and 10 people purchased your product then you would have an EPC of $1.00.

The good news though is that you can influence your EPC in the early stages of your product going live by sending quality traffic to it within the first couple of hours of it going live from your own email list. Generally, the traffic that you send from your own email list will convert very very well because they will more than likely know you, like you and trust you if they have purchased your product.

This is why I said in the last tip that it's important to send as many sales yourself as you can because that way it increases your EPC which then helps to attract more affiliates which will in turn send you more traffic and sales.

The way that many of the affiliate market places like jv zoo and warrior plus used to operate is they will show your conversions and epc for each product in your sales funnel separately which doesn't really give affiliates an accurate figure on what it really converts at because you would have to work it all out for yourself.

So what happened was, the "sales funnel" feature was brought it which meant they just gave you one epc for the entire sales funnel. This could be if you just had 2 products in the sales funnel or if you had 10. The epc figure would be for the entire sales funnel which really now helps affiliates a lot more to determine if it's converting well or not.

I guess you are now wondering what is a good epc?

Well, the figure that you should always try to get to as a minimum is $1.00 across your entire sales funnel.

That means that on average for every person someone sends to your sales page they would make $1.00 which is not too bad at all. A lot of affiliates are happy with $1.00 epc.

That being said anything more is of course even better. If you can get your epc up to $1.50 - $2.00 then that's very good.

Anything over $3 or $4 EPC is excellent but you really would have to have a great converting offer for you to get epc's like that.

Even if your EPC is lower than $1.00 you still could do very well if it's a great product but I have found if your conversions are not very good then you will attract the less serious affiliates.

The traffic that I usually send to my offers straight away has often generated an epc of $2 - $4 but when affiliates start to send traffic generally it won't be that high but as I said, just do your best at sending as many sales as you can and also generating the highest epc as you can as well.

17. First 12 hours is very important

When you release your product the first 12 hours is very important because if you can generate a good number of sales in this time then you stand a better chance of attracting more affiliates and also getting the "product of the day" no matter what platform you release your product on.

This is why it's important for you to generate as many sales as you can straight out of the gate and also trying to keep your epc as high as you can as well.

When building your affiliate army you need to make it clear that they need to promote as soon as your product goes live in the market place because this again will help you tremendously.

With affiliates you will often need to give them an incentive to promote your product straight away because you can't just expect affiliates to do what you want wehen you want as they have routines and schedules to keep them selves.

What you can do though which works like a charm is give away a higher commission across your funnel in the first 2 - 5 hours of your product going live.

This could mean you giving a higher commission on the front end product and also giving a higher commission away on the additional offers in your funnel too. This works well because it means they will make more money and this will help you out too so it's a win win.

18. Consistent Quality Products Will Get You Noticed

When it comes to creating and launching information products online you need to focus heavily on making them consistent of being top quality products. Yes there are many great products out there but there are also a lot of complete crap products out there too.

If you really want to build a good reputation then you need to focus on delivering consistent high quality info products and you will find that selling them will become much easier as you progress because a lot of your customers will be repeat customers that have purchased something from you before and liked it so they purchase again.

This is the key to a successful info product business. Repeat customers. Of course you will still generate a lot of new customers too but the better your products are then the more repeat customers you will generate every time you launch a new info product.

19. JV Relationships Don’t Form Overnight

When you first start creating and selling information products online you won't have many connections or business relationships ie jv partners. This is something that you need to build over time and unfortunately this doesn't happen over night.

This is why it's so important to be consistent in delivering high quality products because you will start to build a good list of affiliates and jv partners that will always want to promote for you because they know that the stuff you put out is very good.

When ever you create and launch a new product having just 2 or 3 good jv partners / affiliates on board is all you need to generate a good number of sales and build some good momentum.

So, be consistent in the quality of your products, build good relationships with jv partners as you progress and the rest will follow and take care of itself.

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