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This will depend upon what type of business you are running but try to think of where your customers go on a daily basis. If your book is on a health related topic where would a good place be to find new clients and customers?
How about local doctors, dentists, physiotherapists and health food stores? You could approach these places about stocking a few copies of your book. A doctor’s office would be a great place to have your book available. Who doesn’t have to wait for their appointment and what do most people do in the meantime? They reach for a book or magazine and start reading. Can you see the potential here?
You could offer to donate a few books to these businesses and this is a great method of creating additional exposure for your book and business. Think of it as a marketing expense. The majority of business owners spend money on expensive advertisements. So why not spend money on getting your book into the hands of potential new customers?
Another advantage of a doctor’s or dentist office is the ability to leave books on a variety of subjects including books for children!
Another great promotional idea for a published paperback is to hold an official book launching party. This can be done at your local business and could coincide with a special offer or discount rate that you are offering at the same time.
Or if you prefer you can hold your book launch at a local restaurant, bar or even at your local library. Call around town and find places that would allow you to sit with a few of your books for a few hours. Most business owners will allow you to do this at no charge. Plus they will be happy to attract a few extra customers during that time period.
Make up some printed cards for your book launch promoting your Facebook page. Don’t forget to include the link to your Amazon sales page. Hand them out to buyers and ask them to leave comments about your book on there. Ask them if they could leave you a review on Amazon as well. It wouldn’t hurt to offer them a coupon or other promotional incentive for doing so.
Don’t overlook contacting teachers at local schools and colleges. These places often need speakers. Teachers have a huge contact base which you can tap into. If your book is good they are likely to recommend it to their students. Word of mouth marketing is free and can really create a good return on your book.
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