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SEO is Search Engine Optimization. This topic is very well discussed in general Internet Marketing circles, but it is very important when publishing on Amazon Kindle.
Amazon is a massive product search engine. And it’s one that feeds into other search engines. So the products on Amazon both appear in the Amazon search results, but they also appear on sites such as Google, Bing, Yahoo etc.
Search Engine Optimization is the science and art of having your books as high up as possible in the search engine results.
These results are generated from a phrase that someone searches on. These results are different for every single search phrase (and every single search engine).
For example, imagine someone has broken a plate or ornament made out of China. And imagine they have some superglue.
They might search for repair broken china with superglue.
A very specific search.
If you had a book that answered this problem, you could make sales by being high up in the search results for that phrase.
How do you do that?
There are three areas in Amazon Kindle by which you can influence these search engine results.
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