Killer Headlines Personal Use Ebook

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Introduction

Let’s talk about headlines. It may not be something you think about on a regular basis, but we are surrounded by headlines. In an age where the amount of information that’s thrown at us 24/7 is quickly becoming overwhelming, it’s headlines that grab our attention and pull us in. It’s also why you have to get good at writing killer headlines if you want your audience to sit up and pay attention to what you have to say. In other words, getting good at writing headlines will help you in every aspect of your business.

Headlines help you grow your reach. It’s a good headline on a blog post or your favorite social media channel that will entice people to share your content far and wide. That’s what helps you reach your prospects and grow your audience.

Headlines on your opt-in pages entice new readers to sign up for your list. Getting better at crafting said headlines will help you gain subscribers more quickly. It will also help you get more traffic to your site. If you want people to read your content, they have to click on the blog post first.

The same goes for social media. With thousands of other posts flowing through the content stream, you have to grab your audience’s attention and entice them to click through to what you’ve written or recorded.

Last but not least there are sales pages. You need a killer headline there that hooks the reader and pulls them in. Without it, you might just lose them in those all-important first few seconds and any chance of closing the sale is out the window.

In other words, headlines are very important. Getting good and then better and better at crafting killer headlines will help you in all of these areas:

• More Reach

• More Traffic

• More Subscribers

• More Sales

• More Dollars

Ready to dive in and learn more about writing killer headlines that get clicked? Let’s start with those blog post titles I mentioned earlier. In chapter two we take a look at headlines on sales and opt-in pages. After that, we'll dive into email subject lines, which are yet another type of headline, before wrapping it up with a look at social media. I'll give you plenty of copywriting tips and ideas along the way and even include some simple plug and play templates that get you up and running quickly. While this report is divided into four distinct chapters, many of the ideas I share will apply across chapters. If you like an idea for an email subject line but are working on a blog post title, feel free to use it there. In the end, they are all just headlines and fulfill more or less the same function – to hook the reader and get their attention.

Writing Killer Blog Post Titles

Let’s start with something we all work on regularly – blog posts. You have to get the content out here to share your expertise, get the traffic, and start to build your funnel. Yet when we craft our blog posts, the title is often a bit of an afterthought. If you’re into SEO (Search Engine Optimization), you may make an effort to include your keyword in the title, and then hit publish.

It always surprises me how many people publish blog post titles that I would consider a working title. It's something that gives you a pretty good idea of what the blog post is about while you write it, but it doesn't have the polished look and attention-grabbing quality of a killer blog post title. Your job with the title is to "sell" the blog post and convince people to click through and read the content of the post. Let's take a closer look at why it is important to put some time and effort into your titles.

Why Good Blog Post Titles Are Important

We often put a lot of time and effort into our blog posts. We create amazing content that will wow our blog readers. We craft content that's designed to show our expertise and earn the trust of the people that read them. It is designed to convince them to sign up for our lists or get them closer to becoming a customer. It's there so it can be shared and help us expand our reach. The problem is that none of that will happen if we don’t spend some time crafting a good blog post title.

People, our potential audience included, are bombarded with information all day long. Consider how many pieces of content you come across on a given day that you could potentially read. It's thousands of them. There is way more information out there than we can possibly consume. But a few pieces grab our attention enough that we click through and start to ready.

Guess what grabs our attention and makes us click? It’s the blog post title.

If you can’t get their attention and convince them to click through to your blog, it doesn’t matter how stellar your content is. They’ll never see it if you don’t convince them through your blog post title to click on it. Think about all the different places your blog post title shows up. It’s not just at the beginning of your post. It’s also what shows up on the main page of your blog and throughout the side bar and anywhere else you have links back to your most recent or most popular content displaying. Your title will also show up when your content is shared on social media, referenced in other blogs etc. In other words, it shows up quite a bit.

Craft Your Titles For Both Readers And Search Engines

Blog post titles often serve multiple purposes. They grab your readers' attention while also giving them a good idea of what the content in the blog post is about. At the same time, they are one of the most important parts of search engine optimization. That means that you need to work in your main keyword or key phrase in addition to making it interesting for your readers. It's a balancing act. You want to craft titles that work well for both your readers and the search engines. With a little practice, you can get good at accomplishing both.

We’re going to take a look at how you go about crafting killer blog post titles and what you have to keep in mind to do that. To make it easy to get started, I share a few blog post title templates you can use at the end.

Headlines “Sell” The Click

You may not realize it, but you have to “sell” your potential readers on the idea of clicking through to your blog post. If that doesn’t happen, it doesn’t matter how well written your content is, or well the CTA (call to action) in your content converts. If you can’t convince them to click through to the post, the battle is lost. That’s why it’s important to put a lot of thought and effort into your blog post titles. They don’t need Killer Headlines any less than your sales or opt-in pages.

Do Your Research First

Start by doing your homework. You have to have a pretty good idea of what your audience is looking for and what will get their attention. You should also learn as much as you can about copywriting. It’s a craft and a skill that can be learned and it’s something you’ll get better at with practice. Learn as much as you can, start practicing right away and you’ll get there as fast as possible.

Don’t be afraid to make mistakes. The most important thing is taking action and giving it a try. Try out a new headline idea and see if it works. Even if it doesn’t you’ll learn from the experience.

• License: Personal Use
• Category:Ebooks
• Tags:2017 Ebooks Personal Use