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So now that you have hundreds of people who have liked your Facebook page and you continue to add content they love the next step is to promote an offer to them. When you create a page post be sure that it's something you can turn into an ad. You cannot promote a page post with an image that has more than 20% text.
It's best to promote your offers to those that like your page because they are warm leads. They have already publically stated that they like what your business is all about. Promoted page posts are a quick and easy way to reach more of your fans. Flere is an example of a promoted post in the news feed;
One great way to learn more about the people who liked your page is to examine your Insights.
Insights has been updated to provide better information. You can find out the age, gender, location of your fans. You can find out when they see your posts. You can see which posts get the most attention and if video or photos or something else gets the most engagement.
Spend some time looking over your stats to get a better idea of who it is that likes your posts and you will be able to create better ads and better content.
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