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So far, we have looked at how you go about building a monetized web site from a standing start, a position where all you know is that you want to start earning money online.
However, maybe you are in the position of already knowing exactly what the topic of your site is going to be, either because you already have a pre-existing business or have already come up with a terrific idea around which you want to construct your site.
In this case, you are going to skip a lot of the niche finding that we did earlier on and dive straight into putting together the keyword list that is going to drive targeted visitors to your website.
We have already looked at a handful of the best there is to offer in both paid and free keyword research tools, and the keyword research methods that I have worked through in this book will apply just as much to your situation as they do to any other.
However, before using these tools, I would recommend that you start from a slightly different perspective. Begin by using a vastly underutilized method of discovering keywords or phrases that you can use to bring people to your sales enabled website.
If you have a website selling a product or service, then it is a reasonable assumption that you know a significant amount about the product or service that you are promoting.
The first thing you should do to start generating a keyword list is, therefore, simply to brainstorm and use your own knowledge to start building your list.
If, for example, you are selling diamante dog collars, then it is a fair assumption that you will know considerably more about them than 99% of the population.
Who could be better positioned to come up with some basic keyword phrases than you?
The temptation is to simply let computer technology do all the work for you, but I would suggest that if you do, then you are shortchanging both yourself and your business. No matter how smart or intuitive it may be, no computer program could ever know your business as well as you do.
At this point in your keyword research, you should not try to second-guess internet searchers by trying to come up with phrases that you think people might use to search for your product or service. Instead, what you should do is try to come up with key words and phrases that you yourself would use if you were a reasonably knowledgeable potential customer for your product.
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