Keyword Goldrush Mrr Ebook With Video

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Keywords are even more important that pay per click. Every time somebody clicks on your adverts is costing you money so if you adverts aren't supremely optimise you are effectively losing money.

Knowing your keywords and using them properly within a pay per click campaign can save you an awful lot of money. The smart marketer knows how to use their keywords and in doing so gets expensive and competitive keywords for relatively cheap price.

You need to split your keywords within your pay per click campaign into relevant groups. These groups then need to target a highly optimised page as their landing page. This will reduce the amount of money you have to spend on each click. Many other PPC engines look at the landing page and decide how relevant it is to the keyword that is being bid on. A highly relevant page will have a lower bid down a page that the search engine does not considered to be relevant.

With Google Adwords you are aiming to be in position 4 to 6. These tend to have the best conversion rates. The higher positions have too many people who are just freebie seekers and looking for information. The lower positions just don't get enough traffic to be worthwhile.

You want to work to optimise your bids to ensure you are in these positions, i.e. 4 to 6. This will get you the best quality traffic and maximise your return on investment.

If keywords are getting too expensive, or they are not bringing good quality traffic that converts, they need to consider dropping those keywords from your campaign completely. It may be that there are just not suitable for you.

If you ran a pay per click campaign then you have to stay on top of it. You need to monitor it regularly and not leave it running on autopilot. Regularly monitoring it will make sure that you are maximising your return on investment. It means that you are not going to pay too much for your keywords. You are always going to be getting the best possible price for your keywords.

For the best results with PPC you need to make sure that every single landing page that you send people to from your PPC ads are is optimised for the keyword that it used. This can dramatically reduce the price of a bid, and can often take a keyword that was previously too expensive into your price range.

The Google Adwords keyword tool is extremely good, and will make suggestions the keywords in thinks are related to the keyword that you are looking for. Make sure you take advantage of this feature, because it is very powerful.

You can often get some very good keywords from this that will prove to be highly profitable for you.

Pay per click is a very good way of instantly getting traffic to your website. It comes at a cost though, which many people don't want to pay. PPC is a good way to start getting traffic whilst you're waiting to climb the organic search engine results.

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