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And on that note I reckon it's time for that story I promised a little earlier on, about a guy that approached me some time ago with a joint venture offer. It was possibly the worst attempt I'd ever seen, but I'd like to give you a little idea of what you're up against. How not to do things, and what you're capable of now you have the information in these reports, compared to this guy. Don't get me wrong, I'm not suggesting you've ever done anything like this at all. This is the harshest example that I can remember. Have a little fun, and take everything you've learned in this report and pick this story to pieces. Here's a real life example of a joint venture approach. What can you spot that he's done wrong?
So here’s me, sitting at my computer in the late evening, listening to my relaxing ambient music, while at the same time briefing a freelance programmer on some work I wanted doing to some affiliate software. From nowhere, up pops a message through my instant messenger "Hello". Now, I don't like to give out my IM addresses to just anyone, I generally keep them to the people I know or have had previous joint ventures with.
Anyway the conversation started with me trying to figure out who this was "Sorry do I know you?". "No" came the reply. "Ok, are you one of my customers?". "Yes". Jackpot, so this is a customer of mine that somehow managed to get a hold of my instant messenger handle. Not a problem. I politely requested that if he has a problem to submit a ticket. "Oh no, I'm not here for that, I wanted to ask you to do something for me". Ok now we're getting somewhere. "Right ok, what's that?" I replied. "Well, I'm launching a new website and wondered if you would promote for me".
At this point I thought hey, joint venture offer. Strange approach but I have half an hour before heading out with a few friends. It's a rare ‘not busy’ moment for me now I'm done with the programmer so I'll hear him out. Normally I wouldn't have had the time. I would have apologized and asked him to e-mail me but it was just a lucky break for him.
So he proceeds to send me to this website. It didn't look too bad at first glance, but after reading the sales letter, something jumped out at me. I recognize this. I asked him when he wrote the product, which happened to be a very basic marketing training guide. He told me, in a round about way, that he didn't write it at all. It was a re-sell product from the late nineties, not even a re-brandable one.
Yikes, ok this is where I start to back away. So the best way I know how I tell him, sorry no can do, and of course, why. The reason, this time around, was because he had a weak product. To be honest, with his indirect hidey type approach, that took fifteen minutes longer to explain than it should have, he was lucky to get this far and even get my attention, or anybody else’s for that matter. However, I'm a patient guy.
Anyway, off I go thinking no more of the encounter. I return home, have some food, grab forty winks and jump online again to meet the programmer who I'd arranged to talk to later that day. By this point it was about three in the morning. On goes the computer, on goes the messenger, and take a guess what pops up. "Hello". Uh oh. "I wonder if you've reconsidered my offer". Well I hadn't to be honest. "No sorry, the product isn't strong enough".
Alright so granted his product wasn't strong enough, and the approach he used wasn't exactly to his advantage, but if those two factors had been all present and correct, would I have said yes? Not likely. Where's the evenness, the give and take of it all? He's given me nothing at all that I would want in return. It was clear he hadn't planned this well. I couldn't resist it. Out came a little friendly advice.
"Look man, I'll be honest. If you want to secure a joint venture like this with someone, you need to offer them something in return. A bit of give and take ya know?". Big mistake. "But I want you to be my marketing manager". The phrase which would eventually become the bane of my existence that week. He proceeded to tell me that he'd give me a dollar per sale on his fifty dollar product, which would go up to four dollars if I sold over a hundred copies.
So not only was his product dodgy and something I wouldn't recommend, and not only would he not even give me it to see (He pointed me to the order link at the bottom of the page when I asked), but he was offering me the worst possible commissions ever. Everything about this deal is totally negative and a huge no. After a week of him messaging me every time I got online telling me "I want you to be my marketing manager" he was blocked, and it's safe to say I'll not be doing business with him anytime in the near future.
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