Ebook Sample Content Preview:
Jack: I’ve never heard anybody discussing that. That’s a pretty cool technique there.
Willie: It is. In fact, I have friends who will, as they’re planning their launches, look at something else and figure out how they can, the week after a big launch, dominate the search engines. Or they know that at a certain point other people will stop with the pay per clicks or whatever and the prices will drop. That’s when they’ll jump right in there at lower prices and promote their product.
They take advantage of the fact that they know people are out there searching for information or for reviews on a given product. They’re thinking about how they can ride on that coattail. It is very powerful. Again, it’s knowing what’s happening in advance.
I also get more joint ventures because I look for ways to directly benefit my joint venture partners, tying their offers into promoting the product that I’m rolling out as a joint venture.
Maybe I’ll arrange to have one of their products included on the download page as an unannounced bonus and their product has a kind of back end built into it. Maybe even on that download page have a bundle. Maybe the download’s a huge zip file included in my joint venture partner’s products as an unannounced bonus in the zip file. That way the customer doesn’t even have to read about it and decide to download it; it’s just there. That’s pretty powerful.
Maybe include a recommendation for a joint venture partner’s product in a follow-up autoresponder message. Of course, I couldn’t do that for every joint venture partner, but for key joint venture partners, maybe that’s the one thing that’ll bring them on board.
You could even go as far as to tell them, “At some point I’ll even do an e-mail to the entire database of customers promoting your product.” You don’t see that done that often but it can be done.
It’s again looking for ways to benefit the joint venture partners. It’s certainly easy to include one of their products on the download page. Or if you plan it far enough in advance, you can even somehow incorporate their product into your main product.
If it’s a course and their product fits one of the chapters, why not recommend their product in your product? That invokes the law of reciprocity and does a lot of other things.
You don’t want to impact the quality of your product but if it fits, that’s how you bring Mr. Big on board. That’s another tactic I use. I’m just looking for ways to benefit the joint venture partners.
- File Size:209 KB
- License: Private Label Rights
- Category:Ebooks
- Tags:2009 Ebooks Private Label Rights