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Chapter VI: Verry Special Section
Endorsements… if presented correctly can make you far more profits. If your normal website normally closes and sales 2% of all your visitors you can easily pump it up to 8%-10% with an endorsement offer.
Simply put, an endorsement gives you much more leverage if your JV partner has a good relationship with his list.
Your best endorsements will come from partners who publish original content to his list on a regular basis. An endorsement form an ezine publisher who only publishes content created by sources other than his self will not work as well because the publisher has no personal relationship with his list.
If your partner has already gained the trust of his prospect and customers then they will believe in the quality and benefits of your products based on his endorsement. This trust and relationship between the business owner and his prospects and customers is what gives the endorsement major profit potential.
The easiest way to get an endorsement is to simply ask. After your JV partner has reviewed your product ask them if he will put his personal endorsement on it. The key here is to have a good product, when they review it the product will speak for itself.
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