Irresistible You MRR Ebook

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Chapter 1: It’s Not Who You Know

Have you ever heard the expression ‘it’s who you know’? The general concept here I that how successful you are in business and in life ultimately comes down to knowing the right people. If you have the right connections, then that will present the right opportunities. If you happen to meet someone who is looking for work that you can provide, then you have the opportunity to provide your services and to get paid.

But the reality is that it’s not really who you know at all. Rather, it’s who you impress. Because let’s be honest: you can know the most powerful people in the world but if they think that you’re a moron, then you’re not about to see a whole lot of opportunities coming your way.

Your objective then is to impress the right people. If you can meet the right people and if you can impress them along the way, then you’ll find that a whole wealth of opportunities open themselves up to you that just wouldn’t have been there otherwise. And these opportunities can completely change your life.

The question that should now be on your mind is: well how do you impress people? What can you do to ensure that people come away from their interactions with you feeling amazed at your skill, your knowledge and your expertise? Being charmed and impressed? Thinking that you’re confident, intellectual and likeable?

You might think that this comes down to your God-given charisma. You might argue that you can’t fake charisma.

But you know what? That’s entirely untrue. Sure, some people do have the gift of the gab naturally. Some people are fortunate to be instantly likeable.

But for the rest of us, these are certainly skills that can be learned. If you learn to sense what people are responding to well, if you can give off an easy charm and appeal… then you can get people to eat out of your hand and you’ll be amazed at what opportunities start to fall into your lap.

I can tell you that since learning how to present myself in a certain way, I have been literally inundated with offers in my career. I’ve partnered with some hugely well-known figures, I’ve been able to travel around the world and I’ve received financial backing for my own creative endeavours.

This is without actively chasing these opportunities. This comes from brief interactions with people that result in them quickly gaining immense confidence in me and a desire to work together.

Get Ready for Opportunity

Learning to present yourself a certain way, communicate a particular way and respond to others a certain way can help you to create a wealth of opportunities in your life. I mentioned the example of business opportunities that could present themselves because this is what many people will be interested in.

But of course, the ability to present yourself in a certain way and to make yourself more instantly magnetic and likeable can be useful in a whole myriad of different situations. For example, it can of course help you to attract members of the opposite sex, it can help you to improve your current relationships and it can help you in sales.

You’ll find that you get more respect from friends and family members, you’ll be a more natural leader… in short, anything that requires you to communicate with others can be improved if you know how to present yourself, how to become more likeable and how to impress.

In this book then, you are going to learn not only how to boost your likeability and your ability to impress, but also how to become more persuasive, better at sales and more effective in any kind of argument or debate. And from there, you’ll have the world eating out of your hands. Are you ready?

Chapter 2: Impressing

Being likeable and attractive is a difficult and complicated process. These are subjective terms and things that will of course be different for everyone.

So, let’s start with something that’s a little more quantifiable and repeatable: impressiveness.

How do you make sure that when someone has spent time interacting with you, they come away thinking that you are an impressive and capable individual?

This is an important trait to chase after, because if you are considered impressive, it means that they’ll be more likely to listen to your point of view, more likely to want to work with you and generally more likely to take you seriously.

The Cardinal Rule of Impressiveness

Before we dive in any further, let’s start with a signal ‘cardinal rule’ of impressing people. That is not to try to impress people, or at least to make it appear as though you aren’t trying.

Here is how it goes: when you try to impress someone, it sends a message that you want their approval. That in turn sends a signal that they are higher than you on the food chain. If you are trying to impress them, then you must think they are more important or more impressive than you are. And if you think that (or appear to), then they will think that too!

The other problem with trying to actively impress a person is that it then creates an ulterior motive for what you say and do. In other words, anything you subsequently say will now risk appearing to have been crafted to impress. Are you really a poet or are you just playing that up seeing as the person already knows you want to impress them? At the worst end of this, trying to impress people makes you come across as though you lack self-awareness. The belief that you can easily fool someone into being impressed with you and that they won’t see through your attempts to wow them often does little other than to demonstrate a lack of understanding of how you are coming across!

So, this is rule 101. If you want to be more impressive you become indifferent and you act like yourself. You don’t actively seek to brag or to work your accomplishments into conversation. By appearing like you aren’t desperate to impress someone, you send the message that you don’t need their approval, which is instantly more impressive and attractive.

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