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Hone Your Business and Create Sales
Remember the importance of looking at your numbers and creating a real business model to maximize your profits. This means you don’t just pick a random product and start selling it at any given price. Instead, you calculate your overhead based on your advertising, hosting etc. You look at your conversion rate (the percentage of visitors who become buyers) and you look at the markup and how much you’re selling for. You can then workout how to maximize your revenue/turnover and your profit margin. Again, this is something you must do before you start investing too much time.
At the same time, this is also when you can start creating a landing page and an eCommerce store. There are tools out there to help you do this like Volusion and Optimize Press and they can streamline the process for you and ensure that your end product looks professional, is secure and makes sales.
Use persuasive writing here, create sales funnels and come up with a smart autoresponder sequence. This way, you can lead people to feel compelled to buy. You also need to employ the correct pricing strategy and consider running promotions and other offers to drive more sales.
Finally, look at your numbers and see what is performing best for you. Tweak your design, your pricing and other elements and compare the results. Use your data to effectively ‘evolve’ your funnel and marketing strategies to be highly optimized and as efficient as possible. The more you do this, the more you can maximize your efforts.
Growth Hack
With everything in place and new, stunning content churning over regularly, you’ll find you gradually grow and your perfect sales system starts to bring you more and more funds.
But this takes time and to accelerate your progress you can try numerous growth hacks. One that is seldom considered as such is to use crowdfunding. This can bring you direct cash and preorders for your product and it can help you to market yourself and to build a big, loyal audience. What’s also great about this is that it makes your backers feel like a part of something, which is huge when it comes to creating that feeling of a ‘movement’ versus a single marketer.
You should also look at influencer marketing. This means using LinkedIn and other tools to try and communicate via someone who already has a huge audience. Make sure you spend time developing these relationships, build your way up slowly to the biggest fish and try to arrange an in-person meeting wherever possible.
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