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There are thousands of courses out there about making money online. You can master Facebook marketing, make a full-time living from PLR, flipping websites for fun and profit. The list goes on…
But in reality it all comes down to three different business models.
AdSense/Selling Advertising
Although now (wrongly) considered slightly old-hat, AdSense was a phenomenon when it was initially launched. Simply display some Google ads on your sites and when someone clicks thru them you get paid and Google takes their cut.
In reality it was an automated way of selling advertising space on sites. A good website is valuable for the amount of eyeballs it can get to an offer.
So if you have traffic coming to your site then you can sell space to people who want to advertise on it.
However this can be time consuming. You would frequently have to negotiate, collect the payment and code the advert on your site, all eating into your valuable time.
AdSense takes care of all this and is shockingly easy to implement. Simply put some code onto your site, just the once, and Google provides highly targeted ads based on what content you have on your page.
Back in the day, the payment per click used to be quite high. However due to misuse of the system this has dropped because advertisers were seeing less of a return on their advertising costs. So is AdSense still a viable option?
Yes and no really. It shouldn’t be the only source of your income but used instead to supplement your income. It’s a great way for beginner marketers to start generating money online, to pay the bills and splash out on a nice holiday.
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