Internet Marketing Kickstart Mrr Ebook

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You are an Internet marketer, so it is absolutely essential that you understand what it is you are offering.

This is generally referred to as “a product,” but it could be anything at all: consumables, electronics, materials, tangible hardware, digital software, personal services, outsourcing services and all sorts of things. Anything can be a product to sell as long as people are willing to buy it.

The first thing you need to understand here is the purpose of your product. A product must serve some purpose, either real or imagined, if it will sell well in the market. A real purpose is a practical one, like how a screwdriver is needed to turn screws by hand. An imagine purpose is one that meets a human need, like how a piece of art can evoke strong feelings in a person. Understand the purpose of your product and you will know what it will be for.

You should then evaluate your product by its relevance. Tablet PCs used to be irrelevant or unimportant to people when they were first launched, but Apple had released the iPad tablet PC in a time when people needed computing on the go. This is a glowing example of how you will have a much easier time selling a product if it is important and relevant to the times.

The last thing you need to define in your product is how well it will fare against the competition. You can consider yourself lucky if you are selling a product with little or no competition. Stiff competition, however, will require you to convince consumers that your product has something that the competition does not have.

Once you take all these factors together, you will be able to define the purpose, relevance and competitiveness of your product – all of which are vital things that will affect how you sell your product.

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