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What is important to note here is that the closer a website is to the top of that list of results, the more people will click on the link and visit the website. Your job, then, will be to help business owners to get on those search pages.
How do you accomplish this? As mentioned, numerous things can help a website to rank well. Having the right keywords is one of them. Others include:
Having links pointing into the website from quality sites outside the website (when your website’s link is on other websites.)
Having a blog or other method for adding fresh content to the website on a regular basis
Social media and other tools that increase the traffic to the website which in turn increases the overall importance of the website.
Each of these methods is described within this book in detail. To get started, let’s consider the types of keywords these businesses need to focus on to rank well.
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