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Strictly speaking, copywriting involves the writing of text specifically to promote a service, product or opinion. Its main purpose is to encourage visitors of a website to buy.
Copywriting is one of the most effective methods of internet marketing and is one of the schemes employed in SEO. Since the majority of Internet users use search engines to look for information that they need, marketing via these search engines is the key for the sale of your product or service.
Usually, website owners award copywriting jobs to writers since they do not always have the time to write contents for their websites. All the contents of a website can be contracted for copywriting. From the "About Us", "Frequently Asked Questions" to the website content itself.
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