Instagram Marketing Personal Use Ebook

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Introduction

The key to thriving in business these days is to find fresh, new ways to connect with your target audience. Social media is a great way to do that, and Instagram is one of the more popular social media platforms out there right now.

Over the past few years, its audience has grown exponentially to the point that brands and businesses large and small can no longer afford to ignore it. Neither should you.

Your target audience is on Instagram. Your job is to get in front of them there. In this guide, we'll talk in detail how to go about doing just that. Follow along, and you'll be ready to broaden your reach and grow your business.

As a savvy marketer, you also know that it’s important to have multiple points of contact with your prospects. An Instagram presence and marketing strategy will help you do that. Your target audience will start to see you everywhere, on Facebook, Pinterest, your website, and email. Instagram will become another point of contact and help you find and develop that all-important relationship with your potential customers. From there you can entice them to join your list, buy something from you, or become a paying client. In short, Instagram is one more way to funnel people, who are already out on the web actively looking for what you have to offer, to your sites and into your business.

We’ll talk more about how Instagram is different than other social media platforms in the next chapter. For now, let’s just say that you get to show off your stuff in pretty pictures. After that, I’ll show you how to get started with Instagram, followed by a chapter on growing your audience there. Last but not least, we’ll wrap things up by looking at monetizing your Instagram account.

Ready to get started? Keep on reading …

What Is Instagram And How Does It Differ From Other Social Media Platforms

Let’s start our short report on using Instagram for business by taking a closer look at what it is and how it differs from other Social Media Platforms like Facebook, Twitter, and Pinterest to name a few. While it is certainly still social, there are a few things that make Instagram stand out from the crowd.

Some of these key features may seem like a disadvantage from a marketing perspective, but by leveraging them, we can turn that around and turn Instagram into a powerful marketing tool. In this chapter, I'll point them out to you, so you know what to expect as you start to dive into Instagram marketing. Further down in the report, we'll talk in more detail about what you can do to overcome these rather unique features and so-called "limitations" and turn them to your advantage. Let's dive in.

Instagram Is Very Visual

Let’s start with the obvious. Instagram is a very visual platform. It’s all about sharing photos and images. It’s about showing off where you’re at, what you’ve got, and what you’re doing.

Pictures can be a great storytelling medium. I'm sure you've heard the saying that a picture is worth a thousand words. If you're a writer or speaker, this can be a bit of a challenge. Being able to teach or tell a story with a picture is a new craft, but certainly something you can learn and leverage.

Since everyone learns and consumes information differently, it's good to have an Instagram presence, no matter what your business is. A portion of your target audience is visual learners, and they will gravitate to a visual platform like Instagram.

A great starting place to learn more is to open up a personal Instagram account, follow a few people and brands you like and pay attention to how they use images to tell a story. You can learn a lot by just observing what others are doing to grow their followers, encourage engagement, and market on Instagram.

Instagram Is Used Almost Exclusively On Mobile Devices

The next big difference with Instagram is that it is almost entirely used on mobile devices. From there we can narrow it down even more, and I think it's fair to say that most people use it on their smartphone.

While other social media platforms are often accessed across multiple devices from desktop and laptop computers to tablets and phones, Instagram is built to work on a smartphone with a built-in camera, and that's still how most people use it.

While this certainly makes it different, it isn’t necessarily a bad thing. You know from the beginning that you are reaching mobile users. That means you can make sure your images are mobile friendly and that the text and call to action you use takes this into account as well. You know that it's not easy to copy and paste, for example, so you use easy to remember and type short links in your descriptions for example, or refer back to the link in your profile.

When it comes to copywriting, and yes, every bit of content you create to gain more exposure and particularly calls to action are copywriting, it helps to know as much as possible about your audience. The fact that they use Instagram tells you that they like visual content and that they are on a mobile device. That's good info to have.

Last but not least, this means that you can get in front of them more often. The average person checks their mobile phone 76 times per day. That means you potentially have 76 chances to get in front of your target audience. Of course, not every single interaction includes Instagram, but it's a lot more than on any other type of device. I’m pretty sure you don’t boot up your computer or open your laptop that often. Being in the palm of their hand whenever and wherever they are with their smartphone can be a valuable asset and helps you get your brand and your message across anytime anywhere.

With Instagram It’s Quick And Easy To Interact

Another huge advantage with Instagram is the fact that it’s easy to interact and connect with content and brands. All your followers need to do to connect with you is to open their app, and like or comment on your images. The easier it is to interact, the more they will do it and start to forge a connection with you and the content you’re sharing on this platform. Instagram does an excellent job at making it as easy as possible.

• License: Personal Use
• Category:Ebooks
• Tags:2017 Ebooks Personal Use